Based on the request of both Televisa and Univision, the trial that was set to commence today has been postponed until July 1, 2008. Could it be that there is a back room deal being negotiated?
Media
Spanish Broadcasting System hosts first Upfront for Mega TV.
Spanish Broadcasting System, Inc. (SBS) announced that it had hosted its first network “Upfront” presentation for MEGA TV. At the event, which was held in New York City, Company executives announced that Mega TV had entered into a programming distribution agreement with a new major market affiliate serving Puerto Rico. In addition, the Company unveiled its new programming initiatives, featuring original proprietary content produced by its recently-inaugurated Megafilms subsidiary, which will supplement the high quality fare currently airing on MEGA TV.
Mega TV Puerto Rico names Roldan VP & GM.
Spanish Broadcasting System (SBS)announced that Luis Roldan was named Senior Vice President and General Manager of MEGA TV in Puerto Rico. Mr. Roldan will oversee the retransmission of Mega TV on WSJU-TV (Channel 30).
ImpreMedia Newspapers lead in Excellence Awards from the National Association of Hispanic Publicatio
ImpreMedia led in awards received by the National Association of Hispanic Publications’ (NAHP) 23rd Annual Conference with 27 awards and 9 of them Gold. The José Martí Awards for Excellence in Hispanic Print represents the most prestigious Hispanic media awards in the nation.
Excellence in TV…Part 1.
If you missed PBS’s “American Experience” profile of Roberto Clemente, you missed a true classic. Filmmaker Bernardo Ruiz quite correctly characterizes his work as not only a historical film but also as “deeply spiritual.” Look, I don’t work for PBS nor are they a client but this film definitely moved me, and I think it will move others. by Manny Gonzalez – abece.
To view CLICK on El Blog above.
Online Advertising Handbook with 2008 Benchmarks.
This handbook is the most comprehensive of its type out there. The focus is to offer strategies and tactics that will help your advertising results improve.
Nielsen to report ratings for ESPN Deportes.
The Nielsen Company and ESPN Deportes, ESPN’s 24-hour Spanish-language sports network in the U.S., announced that they have reached an agreement to report program ratings in Nielsen’s U.S. Hispanic cable service, known as the Nielsen Homevideo Index Hispanic (NHIH) Service.
AHAA forms advisory council on Portable People Meter media metrics.
AHAA Chairman José López-Varela, in his first initiative as the newly elected leader of the organization, announced the formation of an Advisory Council to explore industry issues and opportunities surrounding Arbitron’s Portable People Meter (PPM).
Ads and User-Generated Content.
Despite the massive size and projected growth of the user-generated content (UGC) movement, advertising revenues alongside this content will remain relatively modest.


























