Looking for (hopefully free) phone content.
Google built its brand by figuring out what Internet searchers wanted. The race to do the same for mobile users is on, and since the potential mobile audience is even bigger than that for online search, the rewards for the winner promise to be high.
Coming soon to a screen near you: Convergence.
The term “convergence” may sound retro, a notion tossed around in the 1990s that never really came to pass. But don’t be fooled.
ESPN Deportes and Comcast Spotlight, the advertising sale division of Comcast Cable, teamed up to host a luncheon at The Palms in Coral Gables for Hispanic marketing agencies in the Miami area. The luncheon was to share the findings from the first ever national ‘Hispanic Sports Poll’ conducted by ESPN Deportes.
DIRECTV Más, DIRECTV’s Spanish and English-language programming service, will officially launch its newly expanded channel lineup at the 2008 Latin Billboards.
Univision Communications Inc unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. Using the power of Nielsen Media and Nielsen Homescan, Univision and Nielsen fused TV viewing data with purchase information, allowing marketers to effect their strategy for maximum return.
Some time ago, a Michael Arrington post caught my attention. It asked, “If ‘Real Journalism’ Fails As A Business, Should Government Step In?” The question of what becomes of journalism in a new media world is something that has me worried (see: “All The News That’s Fit To Monetize.”)If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it?
ImpreMedia announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFutbol.”
Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo….the challenges remain but this latest appointment is a step in the right direction. Time-Warner’s loss is NBC’s gain. CLICK above on the Blog icon.
