More women stream TV shows from network TV sites than men— 15% American online women did so last month compared to 11% of men. Moms with kids under the age of six and English-speaking Hispanic women were the most active women’s segments with 19% and 21% streaming, respectively.
Media
ImpreMedia and McClatchy sign print and online agreement.
ImpreMedia and The McClatchy Company announced a content-sharing agreement for McClatchy’s Spanish-language publications.
Mambo Master Cachao Dead at 89.
Israel Cachao López — the legendary Cuban composer, songwriter and bassist known simply as “Cachao” — died March 22 at age 89 in Coral Gables, Florida. Cachao is revered as the pioneer of the mambo, the genre created in the late 1930s that became the bedrock of modern Cuban music, salsa, and the Latin-influenced genres of rock and r&b.
Starbucks Entertainment to Sergio Mendes’ Encanto.
Concord Records and Starbucks Entertainment will release Encanto (Enchantment), the newest record from the legendary Brazilian musician Sergio Mendes.
Fania Records releases first Remix CD.
inter Music Conference 2008 — Fania Records announces the release of its first remix collection “I Like It Like That” pairing up the hottest dance scene remixers with legendary tracks by Fania artists like Pete Rodriguez, Hector Lavoe, Willie Colon and Ruben Blades.
Digital Transition awareness up- but so is Consumer Confusion.
Consumer confusion about the coming transition from analog to digital broadcasting that takes place on February 17, 2009, remains high. According to a Frank N. Magid Associates online tracking study, six in ten Americans are now aware of the scheduled change.
Raul Alarcon Sr. to receive Medallas De Cortez Lifetime Achievement Award.
Raul Alarcon Sr., founder and Director Emeritus of Spanish Broadcasting System, will be honored with the Medallas de Cortez Lifetime Achievement Award, the Hispanic radio industry’s most prestigious award, at the annual Radio Ink Hispanic Radio Conference. The conference will be held May 19-20 at the Biltmore Hotel in Miami-Coral Gables.
Phase II of Marketing & Media Ecosystem 2010
The Interactive Advertising Bureau (IAB) announced that new research encompassing more than 100 of its members demonstrates that the strategies, investments and capabilities required to succeed in digital media have shifted dramatically.


























