Univision Communications Inc unveiled its latest effort in advancing accurate measurement and consumer insight into the diverse Hispanic consumer segment, in time for the Upfront. Using the power of Nielsen Media and Nielsen Homescan, Univision and Nielsen fused TV viewing data with purchase information, allowing marketers to effect their strategy for maximum return.
Media
Social Media’s impact on Journalism.
Some time ago, a Michael Arrington post caught my attention. It asked, “If ‘Real Journalism’ Fails As A Business, Should Government Step In?” The question of what becomes of journalism in a new media world is something that has me worried (see: “All The News That’s Fit To Monetize.”)If, as is currently the case, sensationalism and scooping trump quality and social impact for driving traffic and monetization in new media, what becomes of journalism as we know it?
ImpreMedia powers new MySpace Latino Sports Community.
ImpreMedia announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFutbol.”
Telemundo gets a boost.
Thank goodness I decided to take a breather before I posted this latest entry. I wrote it but set it aside, and then bam! I read the big news about Jackie Hernandez-Fallous joining Telemundo….the challenges remain but this latest appointment is a step in the right direction. Time-Warner’s loss is NBC’s gain. CLICK above on the Blog icon.
Influential Hispanic Consumers spend 30 hours per week sharing views Online.
The most influential Hispanic consumers use the Internet to share their views about products and brands as well as to connect with friends and family, according to a study released by Burson-Marsteller.
In Economic Downturn – 67% plan more Coupon Use.
Tough times and technology advancements portend a coupon usage renaissance among U.S. shoppers, based on survey results released by ICOM Information Communications (ICOM).
