Media

Vertis Communications announced the results of its proprietary Vertis Customer Focus 2008: Retail study, which reveals that 47 percent of Americans believe inserts and circulars are the advertising vehicles that best capture their attention; a 9 percent increase since 2003. The data also shows that inserts and circulars have overcome
television advertising as the medium most able to elicit consumer attention.

Universal Music Group (UMG) and Univision Communications Inc., the leading Spanish-language media company in the U.S., announced a definitive agreement under which UMG will acquire Univision Music Group, including its music recording and publishing division.

Univision and Todobebé Inc. announced an agreement to produce “¡Viva la Familia! de Todobebé” (Hooray for Families! from Todobebé), a new program all about and targeted to mothers and young families

There’s been a fair bit of chatter lately about the likelihood of a full-blown recession and its subsequent effect on the advertising and media industries.

ESPN and CONCACAF (Confederation of North, Central American and Caribbean Association Football) have reached an agreement for rights in the U.S. to 2008 CONCACAF Men’s Olympic Qualifying.

Spanish Broadcasting System (SBS) announced the launch of RED 96 “Noticias FM” (News FM). Covering breaking news and providing political analysis, the station will be the first Spanish FM radio station that broadcasts world, political, business, sports and entertainment news 24 hours a day in the United States and Puerto Rico. RED 96 will begin broadcasting on Monday, February 25, 2008.

GLR Networks announced the launch of 40 Principales on March 1st, a two hour Contemporary and Pop music hit countdown weekend show.

Juniper Content Corporation’s ¡Sorpresa! Network unveiled its new branding, which refreshes ¡Sorpresa!’s on-air look. The logo and new tagline, “El Mundo que Imaginas” or “The World You Imagine,” begin to air on the channel this week.