MTV Tr3s will showcase its Upfront presentation in New York City on Tuesday, May 13th at 7 PM and in Los Angeles on Thursday, June 19th at 7 PM.
Media
Univision to hold Upfront on May 14, 2008.
Univision Communications Inc. plans to hold its annual Upfront presentation for advertisers in New York City on Wednesday, May 14, 2008 at the Frederick P. Rose Hall, Home of Jazz at Lincoln Center.
Telemundo evolves the Upfront process with regional meetings.
Telemundo announced that it will launch a series of client development meetings across major US Hispanic ad markets during March.
Podcasts Aren’t Just for Young Nerds.
Many narrowcasts, many different audiences.
They don’t all listen to the same programs, they don’t all use iPods, and they don’t all come from the same background.
They are podcast users, and they defy clear-cut connections between usage and factors such as gender, age and income level.
Privacy Implications of Fast, Mobile Internet Access.
Broadband and wireless users don’t just surf through the online world, they shape it. They are more intense than other users about their online communications and media use: uploading, downloading, sharing, and trading.
DVR Playback is adding to TV viewing levels.
This has implications for primetime viewing levels in the future because as the number of DVR households in the U.S. population grows, DVR prime time viewing levels will likely rise as well.
13 Million U.S. HH not ready for DTV conversion.
More than 13 million households with television sets that can only receive analog broadcasts are currently unprepared for the transition to all digital broadcasting that is scheduled for February 18, 2009, according to the Nielsen Company. Another 6 million households have at least one television set that would no longer work after that date.
ImpreMedia appoints Francisco Lozano Director of Sales Development.
ImpreMedia announced the appointment of Francisco Lozano to the position of Director of Sales Development for impreMedia.
In his new role, Mr. Lozano will head the newly formed impreMedia Solutions Group. The group’s focus is to develop client specific marketing programs and new business opportunities using impreMedia’s multiple media platforms, products and marketing services.
Batanga’s RadioByMood for Valentine’s Day.
Batanga’s free RadioByMood application is perfect for the hopeless romantic, the jilted lover, or the secret admirer. Just in time for Valentine’s Day, RadiobyMood offers 16 commercial-free playlists where visitors can listen to songs that match
their mood. Enjoy mood stations ranging from Romantico and Caliente to Guilty and Betrayed.
Getting to February 2009: Implementing the Digital TV Transition.
Background: The nations 1,600 television stations are converting from traditional analog technology to a digital television format. Digital television (DTV) is a new, more efficient technology for transmitting and receiving broadcast television signals. But DTV signals are not compatible with today’s analog TV sets in most American homes. Under the Telecommunications Act of 1996, the amount of spectrum given to television station owners was doubled. The policy rationale for this was to enable the stations to transition US consumers to digital TV without interruption of analog broadcasts.
DTV is coming (sooner than you think).
On February 17, 2009, federal law requires that all full-power television broadcast stations stop broadcasting in analog format and broadcast only in digital format. Here’s what these requirements will mean for you and your television viewing.
