Background: The nations 1,600 television stations are converting from traditional analog technology to a digital television format. Digital television (DTV) is a new, more efficient technology for transmitting and receiving broadcast television signals. But DTV signals are not compatible with today’s analog TV sets in most American homes. Under the Telecommunications Act of 1996, the amount of spectrum given to television station owners was doubled. The policy rationale for this was to enable the stations to transition US consumers to digital TV without interruption of analog broadcasts.
Media
DTV is coming (sooner than you think).
On February 17, 2009, federal law requires that all full-power television broadcast stations stop broadcasting in analog format and broadcast only in digital format. Here’s what these requirements will mean for you and your television viewing.
Transitions Optical promotes healthy sight in Spanish.
In an effort to heighten consumer awareness of the importance of healthy sight, Transitions Optical, Inc. is debuting a new print, broadcast and digital integrated advertising campaign in 2008.
impreMedia appoints Monica Lozano Sr. VP of Newspapers.
ImpreMedia announced the appointment of Monica Lozano to the newly-created position of Senior Vice President of Newspapers..
In her new role, Ms. Lozano will be responsible for all aspects of impreMedia’s newspaper publications with each publisher reporting to her. Ms. Lozano, who will retain her current position as Publisher of La Opinión in Los Angeles, will report to John Paton, Chairman and Chief Executive Officer of impreMedia.
Nazario named President & GM of CaribeVision Puerto Rico.
Mayda Nazario who recently was a Sr. Account Executive at WAPA-TV has been named the new President & GM of CaribeVision en Puerto Rico.
