In a national collaboration to inform and engage Latino voters, impreMedia will partner with V-me. Beginning with Super Tuesday and throughout the 2008 campaign, the two media companies will join forces with election coverage and news teams to offer the most comprehensive analysis and in-depth election coverage ever available in Spanish media, combining elements of impreMedia’s VOTO LATINO 08 and V-me’s PARTICIPA 2008 initiatives.
Media
Telemundo names GMs in key markets.
Telemundo announced new appointments of station leaders in key markets. The following executives have been appointed to their new positions effective immediately: Carlos Sanchez to Vice President and General Manager of WNJU in New York; Manuel Abud to Vice President and General Manager of KXTX in Dallas; Celia Chavez to Vice President and General Manager of KDEN in Denver and KBLR in Las Vegas; and Roel Medina adds Vice President and General Manager of KVDA in San Antonio to his current responsibilities at KTMD in Houston.
El Cucuy joins Azteca América TV Network.
Azteca América announced at the National Association of Television Program Executives (NATPE) conference, the premiere of Azte Pa’cá, a two-hour weekly show featuring Renán Almendárez Coello “El Cucuy.” Renán, a Spanish-language radio icon, joins Azteca América with his first television show. Azte Pa’cá will air Saturday nights beginning on February 23 at 8 PM/7 C.
Public TV Educates America.
The Corporation for Public Broadcasting (CPB) released the results of a comprehensive survey of public television stations undertaken by SRI International. The study reveals that more than 84 percent of the stations are providing educational services directly to their communities.
TV Stations donate an average of 17 seconds an hour to Public Service Advertising.
While the media environment is evolving rapidly, television continues to be the dominant medium used by the American public. TV advertising is therefore still a core component of most major public service campaigns, on topics such as childhood obesity, drunk driving, or cancer prevention. To help inform the work of non-profits seeking to communicate with the public, the Kaiser Family Foundation is releasing a new, updated study that examines the extent and nature of public service advertising (PSA) on both broadcast and cable television.
Latino Móvil to provide news from countries of origin.
Latino Móvil, a provider of news information, sports, and entertainment directly from Latin American countries to U.S. cell phone users via short message service (SMS) technology, launched its services nationwide January 23, 2008 under the slogan “Your country, your news. Directly to your cell phone.”
‘El Señor Presidente’: The Venezuelan film that said ‘NO’ to Hugo Chávez.
A country that falls apart amidst the degradation of a shameful tyranny, the unimaginable levels of decomposition of a corrupted society and everything opposed to a love story, one that seems doomed from inception, are the key plot lines of “El Señor Presidente”.
The film, which premiered against all odds on November 2007 in many important theaters across Venezuela, is directed by Rómulo Guardia and co- produced with Jorge Granier and Caupolican Ovalles for RCTV and its partner The Angostura Film Company.
