Univision Radio joins forces again with St. Jude Children’s Research Hospital(R) through the network’s Promesa y Esperanza (Promise and Hope) broadcast on February 7 and 8.
Media
74% of Consumers who know about Digital TV transition have major misconceptions.
There is major confusion among consumers about the looming transition to digital television (DTV), according to a new survey from Consumer Reports National Research Center. Seventy four percent of respondents who said they were aware of the
upcoming transition had serious misconceptions of its impact.
Direct Marketing facts about the Automotive Industry.
Auto retailers who spent $7.3 billion on direct marketing campaigns in 2007 saw it drive $248.1 billion in sales. The return on investment of $33.81 is just one astounding statistic among many that may make auto industry direct marketers gear up and review the Direct Marketing Association’s (DMA) first-ever “Direct Marketing Facts and Figures in the Automotive Industry.”
Bequer joins Megazines Publications as VP of Marketing.
Megazines Publications announced that Sony Bequer joins the company as their new VP of Marketing. Sony worked in field of marketing and advertising at Visa International Latin America & Caribbean Region. During her career at Visa, Sony built record of successful promotional sales and marketing initiatives while enhancing brand awareness in local and international markets.
