Media

Internet use at Work keeps climbing.

Clock in. Login. Logout. Clock out.

All that Internet time at work is adding up.

The average US Internet user now clocks about a full workday online every week, according to the USC Annenberg School Center for the Digital Future. At 7.8 hours per week, that amounts to about 31 hours in a four-week month.

TV Azteca & Telemundo reach accord to settle outstanding lawsuits.

In a joint release, TV Azteca, S.A. de C.V. and Telemundo Network Group LLC, announced that they have reached an accord to settle multiple pending litigations.

The promise of Social Network advertising.

How much can social networks net?

Social networking is an Internet success story.

This year, 37% of the US adult Internet population used online social networking at least once a month. That figure will rise to 49% in 2011.

TV and Movie sites are Prime Ad Turf.

They’re not just for movies anymore.

TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections’ “Report on Audience Attentiveness to Advertising.”

The impact of mobility on television.

Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled ‘This Box Was Made For Walking’, examines the future impact of mobile TV on the broadcasting and advertising industries.

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