Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most recent issue of Consumer Insight.
Media
Nokia predicts 25% of entertainment by 2012 will be created and consumed within peer communities.
p to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed ‘Circular Entertainment’, has been identified by Nokia as a result of a global study into the future of entertainment.
Borja Perez named Alliance Leader of Yahoo! Telemundo.
Telemundo announced the appointment of Borja Perez to the new role of Yahoo! Telemundo Alliance Leader, in addition to his current post as Vice President, Market Development, Digital Media for Telemundo.
Busting out of the Inbox – 5 new rules of 1to1 Email Marketing.
Fact: 90% of internet users and over 56% of Americans use email on a regular basis.
Are your messages relevant, delivered, opened and acted upon? This whitepaper details five new 1 to 1 rules of email marketing and covers the trends, strategies and tactics marketers need to know.
Online Consumer-Generated Reviews have significant impact on Offline Purchase Behavior.
comScore, Inc. announced the results of a new study conducted with The Kelsey Group that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.
Adults E-Mail – Teens IM.
Some things are better said at a distance.
Nearly half of teens ages 13 to 18 use instant messaging, according to an AP-AOL study conducted by Knowledge Networks.
