They’re not just for movies anymore.
TV and movie sites are generating the highest advertising awareness among consumers under the age of 55, according to Myers Emotional Connections’ “Report on Audience Attentiveness to Advertising.”
Media
The impact of mobility on television.
Personalisation and interactivity will be the key drivers of mobile TV according to a new report commissioned by Nokia and conducted by Dr Shani Orgad from the London School of Economics. The report, titled ‘This Box Was Made For Walking’, examines the future impact of mobile TV on the broadcasting and advertising industries.
43% U.S. viewers recognize brands placed within ‘Emotional Engaging’ TV programs.
Products placed within “emotionally engaging” TV programs are recognized on average by 43% more U.S. viewers, The Nielsen Company disclosed in the company’s most recent issue of Consumer Insight.
Nokia predicts 25% of entertainment by 2012 will be created and consumed within peer communities.
p to a quarter of the entertainment consumed by people in five years time will have been created, edited and shared within their peer circle rather than coming out of traditional media groups. This phenomenon, dubbed ‘Circular Entertainment’, has been identified by Nokia as a result of a global study into the future of entertainment.
Borja Perez named Alliance Leader of Yahoo! Telemundo.
Telemundo announced the appointment of Borja Perez to the new role of Yahoo! Telemundo Alliance Leader, in addition to his current post as Vice President, Market Development, Digital Media for Telemundo.
