Fact: 90% of internet users and over 56% of Americans use email on a regular basis.
Are your messages relevant, delivered, opened and acted upon? This whitepaper details five new 1 to 1 rules of email marketing and covers the trends, strategies and tactics marketers need to know.
comScore, Inc. announced the results of a new study conducted with The Kelsey Group that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.
Some things are better said at a distance.
Nearly half of teens ages 13 to 18 use instant messaging, according to an AP-AOL study conducted by Knowledge Networks.
Ads are going where consumers go. Various research studies show that users give a thumbs-up to messaging. In fact, it’s among the top reasons for buying a mobile handset
Nearly all Hispanic adults born in the United States of immigrant parents report they are fluent in English. By contrast, only a small minority of their parents describe themselves as skilled English speakers. This finding of a dramatic increase in English-language ability from one generation of Hispanics to the next emerges from a new analysis of six Pew Hispanic Center surveys conducted this decade among a total of more than 14,000 Latino adults.
The Univision Television Network reported its best November Sweep ever with a plus 14% growth in Adult 18-49 viewers and plus 12% growth among Adults 18-34 versus the same period last year. These increases bested FOX, the only other major network to show growth, while ABC, CBS, NBC, and CW all saw declines versus last year.
Vertis Communications unveiled the results of its proprietary 2007 Customer Focus Tech Savvy study, which found responsiveness to direct mail via the Internet has increased over the years for both men and women of almost every age.
