Equity Media Holdings Corporation announced that it will launch an MTV Tr3´s affiliate on its newly-acquired New York station, WMBQ. The new affiliate will be available over-the-air on channel 46 beginning in October.
Media
Winter Béisbol cancelled in Puerto Rico.
The Puerto Rico Baseball Commission has decided in its 69 history to cancel the upcoming baseball winter league.
Latina IndyCar Racer in ‘Speed Racer’ movie.
Milka Duno, the first Latina to race in the Indianapolis 500, will travel to Berlin where filming is underway for the 2008 live-action movie “Speed Racer.” The driver of the #23 CITGO Honda Dallara IndyCar has been set to play the role of Gearbox in the film, which is based on the classic anime series of the 1960s.
Young Adults leading the way in Mobile Coupon Redemption.
Cellfire, a nationwide mobile discount offer and coupon service, released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots.
Social Media Advertising: The ‘Publisher Is The Consumer’.
Pull advertising is a necessity of distributed media advertising. As media have continued to fragment, I have seen arguments for Webs site publishers to play an active role in pulling the advertising content most appropriate for their site/audience. I have also seen arguments that the users viewing the advertisement are the most appropriate source of advertisement pull (after all, they are the end consumers). But, when the those publishing the content are also the target consumers for a given brand, such as is the case in social media, then the necessity of pull is enhanced exponentially.
Web users spend more time visiting content than search, communication and commerce.
Internet users are spending nearly half their online time visiting content, a 37% increase in share of time from four years ago, according to the Online Publishers Association (OPA). The OPA announced a four-year analysis of its Internet Activity Index (IAI), a monthly gauge of the time being spent with e-commerce, communications, content and search.
Relationship between Kids, Youth & Digital Technology.
The average Chinese young person has 37 online friends he or she has never met, Indian youth are most likely to see mobile phones as a status symbol, while one in three UK and US teenagers say they can’t live without their games console.
Globally, the average young person connected to digital technology has 94 phone numbers in his or her mobile phone, 78 people on a messenger buddy list and 86 people in his or her social networking community. Yet despite their technological immersion, digi-kids are not geeks — 59% of 8-14 year-old kids still prefer their TV to their PCs and only 20% of 14-24 year-old young people globally admitted to being “interested” in technology. They are, however, expert multi-taskers and able to filter different channels of information.
