Good news: DVR users are heavy TV viewers.
Digital video recorder (DVR) penetration keeps creeping up, along with the specter of skipped television ads.
Media
Children’s Magazine to debut in Spanish-Language newspapers nationwide.
The creators and publisher of Iguana, the acclaimed educational magazine for Spanish-speaking children, announce the publication of a new free children’s magazine ¡YO SÉ!
The true cost of Sound Recording Piracy to the U.S. Economy.
There is little debate that U.S. sound recordings are “pirated” in vast numbers in the U.S. and in international markets. Piracy of these works harms the intellectual property owner, who loses the revenue that would have been gained had the legitimate recording been purchased. These “direct” losses, however, represent only part of the story. Piracy also causes significant and measurable harm to the “upstream” suppliers and “downstream” purchasers who also would have benefited from the sale of legitimate, copyright protected sound recordings. Indeed, the harms that flow from pirate activities produce a cascading effect throughout the economy as a whole. These harms include lost output, lost earnings, lost jobs and lost tax revenues.
Social Networking and User-Generated Content.
Five years ago, online content generated by individual web ‘surfers’ was seen as something done by the technically gifted – far-removed from mainstream online activity. Keeping a ‘blog’ was akin to being a computer coder, with the real benefits of the Internet being easy access to ‘official’ news sources and as an e-commerce portal. In recent years, we’ve seen an incredible boom in user-generated content. Wikipedia – for example – is a vast online encyclopedia written by thousands of global users. Even more recently, ‘social networking’ portals have become some of the most popular sites on the web, offering users a chance to connect with peers worldwide.
84% of U.S. population will have mobile phones by end of 2007.
In a just-released study, SNL Kagan estimates that 84% of the U.S. population, including consumer, business and double users, will have mobile phones by the end of 2007, with this percentage surging past 100% by 2013.
Televicentro de Puerto Rico opens National Sales Division in Miami.
Televicentro de Puerto Rico announced that effective this month, the Network will handle all National Sales from its new offices in Miami, FL. Televicentro’s Miami office will oversee all National Sales for the Station in PR and for WAPA America in the US.
US Hispanic Mobile Use – Revenues Up.
But one mobile strategy will not reach all users.
Hispanic Americans are the fastest-growing and youngest US mobile segment, with the highest average revenue per user of any demographic group, according to Telephia’s “Q2 2007 Mobile Hispanic Report,” cited in RCR News.
Telephia also found that US Hispanics were nearly twice as likely as non-Hispanics to access wireless Internet through their phones.
Latin Rap Conference 2007.
Following a successful series of Latin Rap Conferences in the past few years, this high anticipated event arrives in the City of Angeles this year.
