American sports fans are doing a lot more than just sitting back watching the big game on TV, according to the results of a study by Solutions Research Group.
Media
Editorial Televisa now Televisa Publishing.
Editorial Televisa, a wholly-owned subsidiary of Grupo Televisa, announced that its US-based business unit, with headquarters in Miami, will henceforth operate under the name of Televisa Publishing. The change is reflective of the natural progression of the operation, which is primarily focused on serving the growing US and Puerto Rico Hispanic markets with a diverse portfolio of products that deliver editorial content in both Spanish and English, and will distinguish it from other Editorial Televisa units that operate throughout Latin America.
Clorox & Wal-Mart team up with Telemundo’s ‘Dame Chocolate’ Telenovela.
When the character Julia in Telemundo’s hit telenovela “Dame Chocolate,” needs to buy baby supplies, she will head out — without missing a beat — to her nearest Wal-Mart store.
It’s a case of “reel life” imitating real life. But it is also part of a partnership between Clorox and Wal-Mart giving the world’s largest retailer a featured role in “Dame Chocolate,” the first venture by The Clorox Company into branded entertainment in the Hispanic market.
8th New York International Latino Film Festival.
The 8th Annual New York International Latino Film Festival (NYILFF) announced its Premieres line-up of the latest and best in U.S. Hispanic and Latin American cinema. The festival runs from July 24 – 29, 2007, and opens with TRADE, a raw and powerful film on international human trafficking, and closes with EL CANTANTE, a salsa music epic starring Marc Anthony as the legendary Hector Lavoe, and Jennifer Lopez as his wife. Other premiere films feature some of the most impressive talent in the industry, such as Wilmer Valderrama, Kate del Castillo, Eduardo Verástegui, Manny Perez and Victor Rasuk.
