Most articles I read about the television business, if not all, prognosticate about the demise of the 30-second commercial: viewers hate commercials; given the opportunity/technology, all viewers would fast-forward through commercials; people use going to the bathroom and seeking out food during commercial breaks as a desperate excuse to legitimize their avoidance of TV commercials; commercials are too long; and generally, as reported by industry pundits, the creative sucks. OK. I’ve been listening to this looping litany since I began in the industry in the mid-’70s.
Media
elHood.com assigns sales responsibilities to Billboard.
Hoodiny Entertainment Group, the parent Company of elHood.com, announced that Billboard will be handling advertising sales for the website.
Multi-Language Search Strategies.
According to recent U.S. Census Board data (October, 2006), the U.S. minority population has reached more than 300 million. At more then 44.3 million, the Hispanic population is the largest of the minority groups (14.8 percent of the overall U.S. population) and the fastest growing — at a rate of 3.4% between July 2005 and July 2006.
Why is it, then, that U.S. marketers are still not catching onto the fact that they need to start paying attention to reaching foreign language searchers, particularly Spanish-speaking audiences?
Border Media Partners announces management change.
Border Media Partners (BMP) announced important management changes and a major investment in the company. Effective July 1, Jeffrey T. Hinson has been appointed President and CEO of Border Media and Tom Castro, the company’s founder, was named Vice Chairman of the Board.
