Media

“During the late 19th and 20th centuries, baseball was the most widely played sport in the United States, earning the title ‘America’s pastime’… The story of baseball and the story of our nation are intertwined.”

Estrella Media is bringing boxing back to its EstrellaTV network’s Friday night lineup with the monthly “Boxeo EstrellaTV” launching Friday night at 10 p.m. ET/9 p.m. CT.

Grow with our audience, and grow with us.  That’s the pitch presented to new and returning brand managers and CMOs across a digitally delivered event that was one-part Upfront presentation and another part a full introduction to two new key members of the largest multimedia company superserving U.S. Hispanics today.  By Adam R Jacobson – Radio + Television Business Report

EstrellaTV unveiled season five of the popular primetime game show 100 Latinos Dijeron last night, Monday, March 22 at 7 PM ET/6 PM CT.

Univision’s TUDN announced that it has secured the exclusive Spanish-language rights to the Copa América Argentina – Colombia 2021.

Noticias Telemundo nnounced the launch of “Axios Latino,” a weekly English-language newsletter examining the key issues impacting the Latino community.

In keeping with its commitment to highlight and amplify unheard or marginalized voices, this Thursday, March 18, at 10 p.m. ET and again on Sunday, March 21, at 8 p.m. ET Hemisphere Media Group’s WAPA Televisión and WAPA América will air “Sombras de Una Verdad” (Shadows of a Truth) a documentary that aims to cast light on the silent but pervasive issue of racism in Puerto Rico.

The Infinite Dial 2021 marks a significant year for the study, as the media measurement was done almost entirely during a time of quarantine or some level of restriction due to Covid-19.

Every year, the RAB-Borrell Digital Benchmark report catalogues the health of digital marketing in the U.S. radio industry. Every year, the results are interesting  ̶  but none, I would venture, can compete with 2020.

One of the most basic tenets of an advertising plan is to deliver the right message to the right prospect. Today, that means going where all viewers are, not just the heaviest concentrations.

Nielsen announced that Spanish Broadcasting System (SBS) has entered into a long-term agreement for Nielsen Audio services. This multi-year renewal includes a continuation of their audio audience measurement licenses across all five PPM markets and the diary market of Puerto Rico. This also includes AIRE Radio Network, a national radio platform that creates, distributes, and markets, Spanish language radio programming.  Additionally, Nielsen Scarborough and the nationwide dataset are included.  

Univision’s TUDN will carry live all 15 matches of the 2020 Concacaf Men’s Olympic Qualifying from Guadalajara, Mexico. The qualifiers kick off on March 18 with the clash between the U.S. and Costa Rica at 5:30 p.m. ET on TUDN.

Telemundo will present a Sunday of Super Classics headlined by Liga MX’s Súper Clásico: C.D. Guadalajara vs. Águilas del América, and a Sunday night elimination on Exatlón Estados Unidos, on March 14 beginning at 7pmET/6C.

The purpose of the investigation is to provide an updated understanding of how the music industry fares with regard to gender and race/ethnicity across artists, songwriters, and producers of popular music. Additionally, we continue to examine major Grammy® nominations for inclusion.

Buying radio is easy. You establish a cost per point and see which stations will meet it. Then, you buy those stations. You get the points you want for the budget you want. SIMPLE.  By Charlie Sislen

In celebration of International Woman’s Day, EstrellaTV announced the return of its long-running talent competition series Tengo Talento, Mucho Talento, premiering on Monday, March 29 at 8 PM ET/7 PM CT.

Attempts to find central “influencers,” “opinion leaders,” “hubs,” “optimal seeds,” or other important people who can hasten or slow diffusion or social contagion has long been a major research question in network science.

La Grande 107.5 (KMVK-FM/Dallas) (La Grande 107.5 CON LOS SHOWS MAS PERROS DE LA RADIO)  is the newest affiliate for Erazno y la Chokolata, the top-rated afternoon-drive Spanish-Language radio show from the HRN Network.

Univision announced the appointment of Beatriz Pedrosa-Guanche as Senior Vice President, Corporate Communications based in Miami.

ViacomCBS launched the new Paramount+ streaming service in Latin America with more than 5,000 hours of content.