New demographic insights across TV program talent and viewers will empower the entertainment industry to create more inclusive content
Media
Nielsen launches Inclusion Analytics to accelerate Diversity Transformation in Hollywood
“La Hija del Embajador” premieres on Univision
Univision premieres the international hit “La Hija del Embajador” (The Ambassador’s daughter), an all-new series that tells the epic love story of Nare (Neslihan Atagül) and Sancar, (Engin Akyürek), a romance that will conquer the audience’s heart as it is put through test by time and unexpected twists.
NBCUniversal rolls out “Impression-Based” local ad buys
NBCUniversal announced that its 42 NBC/Telemundo stations and seven regional sports networks are officially moving to 100 percent impressions-based buying for all local advertising campaigns as of April 1, 2021.
‘TU-NIGHT CON OMAR CHAPARRO’ enters Season Final Countdown
Tu-Night con Omar Chaparro is closing in on its season two finale with two weeks of original episodes and Latin star power guest on episodes airing February 22 until the season finale on March 4.
Univision Special Edition of “Mira Quién Baila”
For the first time ever, the megahit dance competition will feature an entire cast of eight Univision stars, who will take the stage to show off their best moves on the dance floor, representing a charity of their choice.
Univision announces “PREMIO LO NUESTRO” 2021 Sponsors
Univision Communications Inc. announced brand partners for the 33rd annual “Premio Lo Nuestro,” presented by T-Mobile.
UNANIMO DEPORTES celebrates Black History Month
Unanimo Deportes has taken an inclusive approach to celebrating Black History Month this February, including stories that are often not heard, about Afro-Latino athletes and their unique experiences in being black and Latino
Global Sports Sponsorships are Shifting East and Growing into New Categories [REPORT]
The disruption and uncertainty that the global COVID-19 pandemic has created has been particularly harrowing for global sports, which is consequently changing the value of sponsorship. Yet as the health crisis remains a notable factor for most businesses and industries around the world, China’s economy was recovering broadly at the end of 2020, and that will bleed into the country’s involvement in sports sponsorships.
Will Megacasts Become Mega-Popular?
While custom broadcasts of sports and other live events across multiple networks intrigue marketers, questions remain about their value
CNN en Español presents “Don Francisco Reflexiones 2021”
In this special show, the popular entertainer will reflect, with his guests, on some of the issues that could concern and affect anybody. The common denominator of the program will be the sensitivity of the conversations, which will be developed through the personal stories of the interviewees, combined with the unique style of the famous host.
Univision sets dates for 2021 Upfront & A New Vision @ Univision Presentations
Univision will be holding a virtual Upfront on Tuesday, May 18. More details to be announced closer to date. Ahead of upfront, Univision will be holding A New Vision at Univision virtual presentation on Wednesday, March 24. CEO Wade Davis and President of Advertising Sales and Marketing Donna Speciale will provide an update on the company’s ongoing transformation and layout their vision for clients as Univision continues to evolve its go-to market strategy and advanced capabilities.
10 Things to Consider if you have Bad Ratings
Everything starts here. Your station can’t survive if the brand strategy is not honed, crafted and perfectly executed. By Buzz Knight / BuzzKnightMedia.com
Strongin named SVP of Audio Sales and Client Solutions at Univision
Univision Communications Inc. announced the promotion of Jason Strongin to Senior Vice President of Audio Sales and Client Solutions, effective immediately, as part of a broader strategic change to its nationwide audio sales structure.
Salem Media Group Launches La Patrona 1680 in Seattle
Salem Media Group, Inc. announced that the highly rated show “Don Cheto al Aire” is now in the Seattle-Tacoma market through its recently launched AM radio station: La Patrona 1680.
How We Listen to Music Is Rapidly Changing
Technology has radically changed how we listen to music, news and stories. Just a century ago, the first commercial radio broadcast in the U.S. delivered the results of the Harding-Cox presidential race. The success of that broadcast would define public radio and the distribution of news for years to come.
Spanish Broadcasting System announces launch of $310 Million Senior Secured Notes offering
Spanish Broadcasting System, Inc. announced that it has launched an offering of $310 million in aggregate principal amount of senior secured notes due 2026 (the “Notes”). The Notes will be guaranteed on a senior secured basis by certain of the Company’s subsidiaries, and secured, subject to certain exceptions, on a first-priority basis by the Notes collateral.
Transacting TV in 2021 and Beyond
The key areas that buyers and sellers need to resolve in the evolved TV marketplace
Univision signs on to Project OAR to advance Addressable TV Standards For Spanish-Language Audiences And Advertisers
Univision will serve as a member of the primary Steering Committee dedicated to creating a standard by which all parties in the TV ecosystem can collaborate and unite on addressable advertising.
“Súbete A Mi Moto” series on EstrellaTV
Estrella Media announced that the long-awaited bio series Súbete A Mi Moto, based on the story of the Menudo Band, will premiere in the U.S. on the EstrellaTV network.
A Bright Outlook for Digital Out-of-Home Advertising
Sharper metrics should help to prime the DOOH market for post-pandemic growth