As the U.S. population continues to diversify, advertising and marketing professionals need all the more to understand the changing markets and major trends affecting their clients/customers, products and services. Magazine Publishers of America created the Market Profiles series to provide advertisers, agencies and MPA members with an in-depth look at demographic groups that are at the core of the United States’ changing populations.
Media
ESPN Deportes on DirecTV.
According to Sports Business Journal DirecTV has inked a deal to carry the ESPN Deportes channel. ESPN Deportes will begin on DirecTV on April 1 on the Spanish-language Para Todos package.
TV viewing solid despite Online video growth.
TV and online video are getting cozier all the time.
Majority of Hispanics are favorable towards or open to Country Music?
Hispanic radio listeners are favorable towards and open to listening to Country music, according to a new survey conducted by Edison Media Research on behalf of the Country Radio Broadcasters. Yet, potential listening among Hispanic consumers is hampered by a lack of awareness of their local stations and a perceived lack of outreach by Country radio.
Young consumers multitask at the expense of Radio.
Internet users under 25 have multitasking in their DNA, but they may be tuning out radio.
Internet, cellphone and MP3 player usage is cutting into radio time among 15-to-24-year-olds, according to a study by Bridge Ratings.
Telemundo & Univision battle it out during sweeps on Radio.
The February Sweeps are a do-or-die period for TV Networks. They compete aggressively to get viewers to sample or switch their TV programming habits.
In a typical week of the sweeps in February 2007 (2/19/07 – 2/25/07), Telemundo earned top honors with the most commercials on Radio for two weeks in a row, followed closely by Univision that move up to the number three slot from the fifth slot a week prior. Burger King had to be spending some BIG BUCKS to maintain the second place spot for two weeks in a row amongst the battle of the Spanish language TV giants.
Miami-Based magazine spoof kills off Fidel Castro.
Wave Magazine, a water enthusiast magazine, has taken Cuban dictator Fidel Castro to his grave via a spoof the magazine printed inside their March edition entitled “Fidel Dies” — just in time for one of the world’s largest Latino street festivals, Calle Ocho.
