Lured by the appeal of quick riches, many direct marketers who jump onto the Hispanic bandwagon often stumble upon a seemingly insurmountable barrier and, instead of negotiating the obstacle course, retreat, abandoning in the process promising programs.
Media
I’d like to thank the Academy and legal downloaders.
Hollywood is set to add movie downloads to its revenue mix.
Instant gratification has a new name.
It has several, actually. CinemaNOW. Amazon Unbox. AppleTV. Netflix Watch Now.
These products and services are at the forefront of a budding legal Internet-delivered movie industry, which will reach $5.8 billion in revenues by 2011, according to a new report by Adams Media Research (AMR).
DVR owners watching ads after all.
Surprise, surprise: Some DVR owners like watching ads.
The numbers are in, and it looks like digital video recorder (DVR) owners are watching some ads after all.
Winners @ 19th Premio Lo Nuestro Latin Music Awards.
Spectacle and surprises abounded Thursday night on the 19th edition of “Premio Lo Nuestro a La Música Latina,” America’s most popular and most-watched Latin music awards show, broadcast live on the Univision Television Network.
Who is looking at Outdoor Ads?
Outdoor advertising will never be looked at the same way again by advertisers and agencies with the development of a new integrated audience measurement system, the first of its kind able to report real commercial data on the number of people likely to see a given ad. The new system, being implemented in phases by the Traffic Audit Bureau for Media Measurement (TAB), will provide comprehensive measures of both pedestrian and vehicular audiences with a complete rollout scheduled by third quarter 2008.
Hispanic American relationship to Country Radio and Music.
The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.
FCC Ruling against Univision is a result of United Church of Christ’s Public Advocacy for Children.
According to a front page story in The New York Times (Feb. 24), the FCC ruling is expected to cost Univision about $24 million and will be the largest fine ever imposed by the FCC against any company. The decision was made public during a NYT interview with FCC Chairman Kevin J. Martin.
The legend of Santo is back as a cartoon.
The legend of Santo, El Enmascarado de Plata (the silver masked man) will reach new heights in the animated action series currently being produced for Cartoon Network.
Mamá and child: who teaches what to whom?
Everyone agrees that women and men are different. During the process of migration, these differences take a toll. Different women will react different to the same situations regardless of their age or country of origin. During my interviews with four very different women I was surprised to learn how they view the world and how they have learned to live in a place so different from ‘home.’
