This past Sunday’s night telecast of “Futbol Liga Mexicana: America vs Guadalajara” was the most watched Futbol Liga Mexicana (FLM) game ever on Univision among Persons 2 plus (4 million) and Men 25-54 (1.5 million).
Media
English-speaking Hispanics more likely to watch TV away from home.
English-speaking Hispanics may be more likely to watch TV away from home than are their Spanish-speaking counterparts, and the difference between the two linguistic but ethnically similar groups may increase with age, according to an analysis of Arbitron data from the Houston TV market, the nation’s tenth largest.
Telemundo celebrates 20 years of service.
On January 12 2007, Telemundo marks 20 years of service to the community, excellence in journalism and pioneering innovation —the very principles under which the network was established. The network will commemorate the occasion with a series of events and program launches that will strengthen its position for the next 20 years of Spanish-language television.
Mercury Latino Lens Short Film Challenge.
Two up-and-coming filmmakers took away top prizes in the Mercury Latino Lens Short Film Challenge at an exclusive event at Quixote Studios in West Hollywood. Actor Danny Pino, who most recently starred in Andy Garcia’s epic “The Lost City” and plays Detective Scotty Valens in the hit TV series “Cold Case,” hosted the event.
UCLA School of Law study finds limited opportunities for Non-White Actors.
A new study of entertainment industry casting, conducted by the UCLA School of Law and UCLA Chicano Studies Research Center, finds that Latino, black, Asian American and Native American actors have few acting opportunities available to them. The study’s author also challenged the legality of race-specific casting announcements and suggested that actors may have legal recourse in federal law that prohibits employment discrimination based on race, color, religion, sex and national origin.
Telemundo post solid November sweeps.
With the results for the highly anticipated November sweep, Telemundo posted its second strongest November performance in the highly coveted viewing hours of weekday primetime among the key demo of adults 18-49 (A18-49) since Nielsen Media Research began measuring Spanish-language viewing.
IAB launches interactive branding campaign ‘Media More Engaging’.
The Interactive Advertising Bureau (IAB) announced the launch of a new integrated Interactive branding campaign. The campaign, which features the tagline “Media More Engaging,” is focused on how Interactive advertising is the only medium that intersects between the three pillars of audience, experience and effectiveness.
