Media

El Diario La Prensa announced that its circulation increased 5.8% daily and 8.4% on Sunday, as reported by the Fas-Fax Sept. 2006 statement. Additionally, El Diario’s daily readership experienced an extraordinary year over year growth rate of 25%, based on Scarborough Research 2006 R1. This gives El Diario La Prensa the highest circulation and readership growth rate of any major New York newspaper.

The Country Radio Broadcasters, Inc. (CRB) have announced that they will collaborate with Edison Media Research to undertake the first-ever study of Hispanic Americans and their relationship with Country Radio and Country Music.

Further cost cutting moves in anticipation of the upcoming acquisition of Univision has resulted in a layer of management being removed. Included in this latest round are Frank Donaldson, SVP Eastern Region National Sales and Melinda Maidhof, VP Marketing and Research.

…but keep one foot on the ground.

If you have any lingering doubt that online advertising in the form of video is seeing explosive growth, consider this: Spending on online video advertising will reach $410 million this year, 82% more than was spent in 2005. By 2010, Internet video advertising will be a $3 billion business, according to eMarketer’s latest projections.

Google’s acquisition of YouTube was just the beginning.

The American Association of Advertising Agencies (4A) saw it coming. In December 2005, when 4A members were asked which form of “new media” would show the greatest growth in 2006, half replied Internet video.

Editorial Televisa revealed key findings from a readership study conducted in conjunction with Simmons Market Bureau among six of its US Hispanic titles. The study was generated to provide advertisers and potential buyers new information on Editorial Televisa readers’ habits, demographic characteristics, purchasing behavior and usage of selected products and services in the United States.