The Univision Television Network’s telecast of the 7th Annual Latin GRAMMY Awards reached over 11.3 million viewers and was also the #1 program in its time period in a number of major markets among key demos including Adults 18-34, 18-49, and Teens 12-17, regardless of language.
Media
Engagement is Dynamic – not Static.
Last week, fellow Spin writer Cory Treffiletti explored the notion of what constitutes a “hit” in today’s fragmented music landscape, where personalization and niche interests now rule over a marketplace that was once dominated by artists with mass appeal.
Some of the forward-thinking folks on the fringes of the music business see a label-less future coming for music artists, in which the majority of revenues and profits are not derived from record sales, but from touring and merchandise sales. It’s an interesting concept, especially considering that labels are less apt these days to place a significant chunk of promotional dollars behind niche acts, and that bands have historically made a good deal of money from their live shows.
Who’s in control of your E-mail program?
They say a picture is worth a thousand words. How about a thousand e-mails? Is this your lens into your inbox today? Now imagine if you could control the marketing messages you receive, and they all came from your communities of sites and friends and colleagues. What would that do to the marketers?
ImpreMedia purchases Vista Magazine.
ImpreMedia, LLC announced the acquisition of Vista Magazine, the dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa.
Emotional ‘Connections and Receptivity’ to Radio Advertising.
A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.
