The Interactive Advertising Bureau (IAB) in conjunction with its Email Committee released the Marketer & Agency Guide to Email Deliverability. This document reviews the definition of email deliverability, provides a perspective on how it has changed, and discusses the impact it has on marketers. This guide addresses the critical issues of how to measure, monitor and resolve deliverability issues, enabling agencies and marketers to increase the overall effectiveness of their email marketing efforts.
Media
NBC Universal Announces ‘NBCU 2.0’.
NBC Universal announced “NBCU 2.0,” a wide-ranging strategic initiative to assure future growth, streamline and strengthen operations, and exploit opportunities created by the rapidly evolving digital and global marketplace. The announcement was made by Bob Wright, Vice Chairman of GE and Chairman and CEO, NBC Universal.
Telenovelas score higher in English and Spanish.
Prime-time telenovelas, whether in English or in Spanish attract higher than average out-of home audiences according to a study of Arbitron Portable People Meter (PPMsm) data for the last two weeks of September. In fact, the out-of-home audience percentages that Arbitron has recorded for telenovelas approach the percentages recorded for NFL Football.
