They say a picture is worth a thousand words. How about a thousand e-mails? Is this your lens into your inbox today? Now imagine if you could control the marketing messages you receive, and they all came from your communities of sites and friends and colleagues. What would that do to the marketers?
Media
ImpreMedia purchases Vista Magazine.
ImpreMedia, LLC announced the acquisition of Vista Magazine, the dual language general interest publication with 1 million copies distributed in 29 markets 11 times annually. This is the sixth company acquired by ImpreMedia, and the second this year following the acquisition of La Prensa in Orlando and Tampa.
Emotional ‘Connections and Receptivity’ to Radio Advertising.
A deep dive into the multicultural findings of Personal Relevance Two: Radio’s Receptive Ad Environment reveals that African-Americans and Hispanics have exceptionally high receptivity to advertisements on the Radio compared to other media. It is the fourth study from the Radio Ad Effectiveness Lab (RAEL) and the first to examine emotional connections, ad relevance, and ad acceptance of media across race and ethnicity.
