For the first time ever, a national media company will give away $500,000 in Hispanic media. CityReach Latino is celebrating the one-year anniversary of its national network by hosting a media sweepstakes. The winner will receive $500,000 in Hispanic media for 2007 running on CityReach Latino’s network in the Top 11 U.S. Hispanic markets. CityReach Latino is a non-traditional media network targeting the Latino consumer.
Media
RTNDF Study: Local Television remains the dominant source of News.
More Americans choose local television news as one of their top three sources for news than any other form of traditional or new media, according to The Future of News Survey conducted for the Radio and Television News Directors Foundation. A total of 65.5 percent named local television news, compared with 28.4 percent who named local newspapers and 28.3 percent who named national network television news. The Internet was one of the top three choices for 11.2 percent of those surveyed.
