The Interactive Advertising Bureau (IAB) announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
Media
Programming highlights for Citytv Puerto Rico August 25th launch.
Fuego Entertainment, Inc. announced that it has formalized key agreements and partnerships in anticipation of the launch of Citytv Puerto Rico on August 25, 2006. Fuego has negotiated original television productions and licensed content with such companies as Promofilms, Artear, Telefe, Empire Entertainment, Studio G, and others. These alliances will add high-quality broadcast programming designed for the local and US-Hispanic market.
Telemundo sustains ratings growth in July 2006 sweeps.
Telemundo announced it continues to deliver ratings growth during the latest July 2006 sweeps period. According to data provided by Nielsen Media Research, Telemundo is the only Spanish-language broadcaster to deliver growth in the highly coveted Monday-Friday primetime slot (M-F, 7-11PM) over last July. This latest performance marks ten consecutive months of year-to-year growth; making Telemundo the fastest growing broadcast network among Hispanics in two leading demos, Adults 18-49 (A18-49) and Adults 18-34 (A18-34).
The State Of Consumer Technology Adoption.
Eighteen-to 26-year-old Gen Yers are integrating technology into their daily lives at a faster rate than any other generation, according to Forrester Research, Inc.’s North American Consumer Technology Adoption Study 2006 Benchmark Survey of 66,707 US and Canadian households.
LBI Media to acquire Entravision Radio Dallas cluster.
LBI Media, Inc. entered into a definitive agreement to buy five Dallas radio stations from Entravision Communications Corporation for approximately $95 million. The stations include KTCY-FM, KZZA-FM, KZMP-FM, KZMP-AM and KBOC-FM. The purchase, which is subject to regulatory approvals, is expected to close in the fourth quarter of 2006. Upon closing LBI Media will own six radio stations and a full power television station in the Dallas-Fort Worth, Texas market.
26 Million Americans tune into Public Radio every week.
Nearly 26 million Americans tune into public radio every week, spending an average of eight hours listening to non-commercial stations, according to a new study by Arbitron Inc. While people of all ages listen to public radio each week, the majority of public radio listening comes from adults, age 35 or older, with slightly more men listening than women.
