The Arbitron Portable People Meter (PPM SM) consistently captures more listeners to sporting events on radio, especially those with afternoon and early-evening start times, according to a new presentation released by Arbitron Inc.
Media
Minorities gain on local television news staffs.
The percentage of minorities working in local television news last year rose to the second-highest level ever, according to a survey released today by the Radio-Television News Directors Association. The percentage of minorities working in local radio news was down.
Podcast consumer revealed: a look at the growing Podcast Audience.
This study, taken from the recently released Arbitron/Edison Media Research Internet and Multimedia 2006 survey, is the first detailed, publicly available data on the 11% of the country who have listened to a podcast (by any name).
Moving TV Ad dollars into Online Video.
$74 Billion dollars. Let me repeat, with emphasis: Seventy-Four Billion Dollars. That’s what advertisers will spend this year to buy airtime on TV in the U.S.
Visions of Puerto Rico premieres on PBS.
Visions of Puerto Rico offers viewers a visit in paradise from the timeless plazas of Old San Juan around the island and back again, using the lighthouses at the four corners of the island as transition points. The first Caribbean destination in the popular Visions series features aerial and ground footage shot in high definition with the latest technology; informative narration about the island’s rich history, architecture and lush natural beauty; and a soundtrack of local favorites including the omnipresent chirp of the tiny coqui frog. Rita Moreno narrates.
