More than 6% of U. S adults, or about 9 million web users, have downloaded podcasts in the past 30 days, according to The Economics of Podcasting, a report released by Nielsen Analytics, part of VNU’s Media Measurement & Information Group.
Media
Podcasting gains foothold among adult online population.
Nielsen//NetRatings announced that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast; 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast.
Average FSI value increased in 2006.
The Marx Promotion Intelligence FSI Trend reports that during the first six months of 2006, Free Standing Insert (FSI) average face value increased 8.6 percent to $1.18 vs. the same period in 2005. It is the largest average face value for a half year period on record.
A new Latin Beat.
After years of lagging behind other regions in terms of Internet usage, Latin Americans are now coming online in huge numbers. In particular, the major markets of Brazil and Mexico are re-energizing the sector and giving it a distinctive Latin beat.
Blogging is bringing new voices to the online world.
The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.
A new, national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology.
