There seems to be a difference between the radio dial and an Internet click.
According to new figures just released by hear 2.0, terrestrial radio may be missing a beat when it come to the Internet.
Media
Most radio stations increase their NTR plans.
The Radio Advertising Bureau (RAB) has released the results from its 2005 Non-Traditional Revenue (NTR) Survey with 51 percent of participating Radio stations indicating that NTR has been a part of their strategy for over five years. The finding demonstrates a sustained effort in the Radio industry to grow revenue from non-traditional sources and activities. Moreover, 90 percent of the surveyed stations reported that their NTR efforts would increase in 2006.
