The Interactive Advertising Bureau (IAB) announced that they are forming an industry-wide Click Measurement Working Group to create a set of Click Measurement Guidelines. These Guidelines, a joint effort with the Media Rating Council (MRC), will provide the detailed definition of a “click” and the standard against which clicks are measured and counted including the identification of invalid clicks and/or fraudulent clicks.
Media
Programming highlights for Citytv Puerto Rico August 25th launch.
Fuego Entertainment, Inc. announced that it has formalized key agreements and partnerships in anticipation of the launch of Citytv Puerto Rico on August 25, 2006. Fuego has negotiated original television productions and licensed content with such companies as Promofilms, Artear, Telefe, Empire Entertainment, Studio G, and others. These alliances will add high-quality broadcast programming designed for the local and US-Hispanic market.
Telemundo sustains ratings growth in July 2006 sweeps.
Telemundo announced it continues to deliver ratings growth during the latest July 2006 sweeps period. According to data provided by Nielsen Media Research, Telemundo is the only Spanish-language broadcaster to deliver growth in the highly coveted Monday-Friday primetime slot (M-F, 7-11PM) over last July. This latest performance marks ten consecutive months of year-to-year growth; making Telemundo the fastest growing broadcast network among Hispanics in two leading demos, Adults 18-49 (A18-49) and Adults 18-34 (A18-34).
