The Direct Marketing Association (DMA) announced the release of Best Practices for Online Advertising and Affiliate Marketing Networks.
The document will assist marketers to protect and grow their brands in the online environment and provide prescriptive guidance to marketers employing affiliate marketing in their media plans.
According to a study conducted by Compete Inc., Hispanic shoppers are more likely to look for music-enabled phones online than other shoppers and Hispanic mobile phone users more likely to purchase downloadable content such as ringtones, graphics and ringback tones.
A Burst Media survey of more than 1,800 web users 13-17 years has revealed that almost 69 percent said that if they had no Internet access outside of school it would “ruin” or make their day “not as good.”
GLR Networks announced Juan Pablo Alvarez is the new President & CEO for GLR in the US and Mexico. Mr. Alvarez has worked for Grupo Prisa (the media group owner of GLR) since 1990.
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. Available in both English and Spanish versions, the study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this fast-growing consumer market.
