Media

The AAF Survey of Industry Leaders on Digital Media Trends, released by the American Advertising Federation (AAF), reveals that while there is strong belief among industry leaders in the effectiveness of digital marketing, there is lesser confidence in Fortune 500 companies’ ability to capitalize on online advertising.

Soccer fans across the world enjoyed the “kick-off” of the 2006 FIFA World Cup, on Friday, June 9, 2006, where Germany, the host country, took on Costa Rica. The World Cup is scheduled to air on ABC, Univision, ESPN, ESPN2, and Telefutura over the next month, as teams fight to make it out of the first round and ultimately to the championship game on July 9. As World Cup fever continues to rise, Nielsen Monitor- Plus takes a closer look at the top product categories, top advertisers and average costs for a 30-second commercial in past World Cup games along with top brands for the two opening day games of the 2006 FIFA World Cup.

Gustavo A. Cisneros,Chairman and CEO of the Cisneros Group of Companies, today announced that Venevision Investments LLC has joined with private equity firms Bain Capital Partners, LLC Blackstone Management Associates V, LLC, Carlyle Investment Management, LLC, Cascade Investment, LLC, and Kohlberg Kravis Roberts & Co. LP., and with Mexican broadcaster Grupo Televisa, to make a plan or proposal for a transaction with Univision Communications Inc., the leading media company serving the fast-growing U.S.-Hispanic market.

Rumors about Televisa’s interest in creating a new Spanish-language network should their bid for Univision fail are running rampant in the financial circles.

I a report in the Financial Times, Televisa has a Plan B that includes potential partners such as NBC’s Telemundo, Paxson Communications and McGrawHill.

Roughly one-third of US households now subscribe to some type of broadband service, reports In-Sta. As broadband becomes commonplace, Internet use is evolving with broader adoption of a variety of applications.