The Direct Marketing Association (DMA) announced the release of its market research on US Hispanic consumers’ attitudes and purchasing habits via direct marketing channels. Reaching The US Hispanic Market: Consumer Attitudes and Buying Behavior Report, produced in conjunction with The DMA Directo: Council for Hispanic Marketing, demonstrates the many positive aspects about Hispanic consumers’ experiences with buying direct.
Media
Hearst Corporation launches Cancha Magazine.
The San Antonio Express-News and Grupo Reforma have formed an international partnership to launch Cancha, a Spanish-language newspaper written in Mexico that will be available in locations around the city.
Global operations implications of the World Cup Soccer Tournament.
In less than two weeks, the largest and most widely watched sporting event in the world will literally kick off. This event, known in the U.S. as the soccer World Cup, is organized every four years and this time around it will be hosted by Germany (a former host in 1974 and two-time World Cup champion). If you have worked in the global market for more than four years, you probably know how disruptive this event can be to global operations.
