Media

Digital advertising’s readily available measurement metrics and low-cost perceptions make it more attractive by the day, which is reflected in the channel’s growing share of spend. But is it really as effective as marketers think it is?  by Kristanne Roberts – Global Development Director – Brand Lift Insights Kantar

As artificial intelligence (AI) continues to gain traction across various industries, marketers have been taking notice. While this technology is often discussed in relation to digital tactics, such as chatbots on company websites, it can also be incorporated into direct mail marketing efforts.

Mike Agovino makes no bones about it: Nielsen Audio and, before that, Arbitron, did a disservice to Hispanic radio in the nation’s No. 1 Spanish-language media marketplace by shifting to Portable People Meter (PPM) exposure-based methodology.  Based on that methodology, Agovino says the E-Plus test results point to “a very healthy state” for Spanish-language radio and its competitive position in Los Angeles.  By Adam Jacobson

We first started the Hispanic Television Summit 17 years ago for Broadcasting & Cable and Multichannel News. In 2002, the focus was primarily on Spanish language TV programming.   The marketplace was concerned with how networks were negotiating for carriage on cable or satellite, and how they would help to attract Hispanic subscribers for pay TV providers, while broadcasters stressed how they dominated the share of audience.  By Joe Schramm, Managing Partner & President, Schramm Marketing Group

FilmLA, the film office of Greater Los Angeles, announced the debut of “LA Loves Film” – a new outreach and education program aimed at ensuring a sustainable future for on-location filmmaking in Greater Los Angeles.

It is no secret that Univision Communications, led by CEO Vince Sadusky, has been looking to deleverage. With the September delivery of the privately held company’s Q2 results, Sadusky reiterated a July 3 company statement confirming that Univision’s Board of Directors is reviewing strategic options and that Univision has engaged financial advisors to assist with the process.  By Adam Jacobson

There are millions of youths playing soccer in the United States. So why is the men’s national team so terrible?

Jose Cuervo Tradicional announced the launch of a new film series, designed to tell the multi-faceted and authentic story of Día De Muertos (English: Day of the Dead). Each year, Cuervo Tradicional will capture different traditions around Mexico — sharing storied Día De Muertos moments from different Mexican filmmakers.

Telemundo officially announced the start of production for “100 Días Para Enamorarnos” (100 Days To Fall In Love), a romantic comed

Internet advertising revenues in the United States totaled $57.9 billion for the half year (“HY”) of 2019, with Q2 2019 accounting for approximately $29.9 billion and Q1 2019 accounting for approximately $28.0 billion. Revenues for HY 2019 increased 16.9% over HY 2018 over HY 2018 with revenues of $49.5 billion.

Lotus Communications Flagship Los Angeles Spanish stations KWKW and KFWB announce the promotion of Rebecca Posen to the position of Director of Sales.

The reach of connected TV (CTV) now extends to more than half of all American homes, providing a unique set of opportunities for marketers to reach television audiences with advertising experiences that are as dynamic, interactive, and measurable as those employed in digital environments. Increasingly, marketers are looking for ways to take advantage of this expanding new medium to drive results, grow their bottom line, and deliver important KPIs in ways that traditional linear television cannot.

Although Hispanic Heritage Month is officially over, TV viewing is a year-round sport and Hispanics are some of the biggest sports watchers, especially in October which, debatably, is the best month to be a sports fan.

The fundamental method by which television commercials are bought and sold hasn’t significantly changed since the first spot aired 70 years ago — but that is changing now, and changing fast.

With more content today than most of us know what to do with, what defines a hit is undoubtedly different than 20 or 30 years ago. But HOW we define a hit is perhaps more important.

LATV Network announced that it has hired Max Ramirez as Director of Digital Sales & Brand Partnerships based in its Los Angeles office.

Univision Communications Inc. announced that John Hannon will be joining Univision Houston as President and General Manager, effective immediately.

Telemundo Deportes deployed a robust lineup of exclusive digital content to serve its digital fans with sports content customized for each platform and available 24/7.

This special episode, recorded during Advertising Week, focuses on addressable advertising and how the media industry can use it and other approaches to best reach the audiences they seek to engage with—particularly women.

In a world where consumers are no longer tied to broadcast and cable schedules to catch their favorite shows, live sports are the exception. Sports is one of the few remaining content types/genres that fans will go out of their way to watch live.