Media

Univision Communications Inc. announced that it is joining Nielsen’s Addressable TV platform beta program. Univision will leverage Nielsen’s solution to evaluate the performance of test addressable ad campaigns enabling the company to assess how the solution performs with current procedures and systems.

The Multicultural Media, Telecom and Internet Council (MMTC), along with 21 other “Civil Rights Advocates,” on Friday just gave GeoBroadcast Solutions a huge boost for a business plan that could greatly enhance the radio industry’s ability to bring advertisers the one thing they desire the most in 2020 but haven’t been able to get from an FM signal — addressable advertising.  By Adam Jacobson

Estrella Media, Inc. announced that its EstrellaTV network will air a two-hour Mother’s Day special on May 10th.

Uforia will kick off a weekly digital livestream series of unfiltered and unforgettably intimate at-home experiences with Latin music’s biggest stars starting May 6th at 8 p.m. ET with Manuel Turizo and host Jackie Guerrido

Andy Lack is leaving. And, the top executive overseeing NBCUniversal Telemundo Enterprises is taking over his role as part of a wholesale restructuring.  By Adam Jacobson – Editor in Chief / Radio +TV Business Report

Spanish-speaking audiences can experience one of the most beloved animated series of all time when Pokémon seasons 1-5 airs on TeleXitos beginning Sunday, May 3 at 12 p.m. ET. 

EstrellaTV announced that its hit talent competition show “Tengo Talento, Mucho Talento” will premiere its 22nd season on April 23, 2020.

Uno Radio Group and iHeartMedia announced an exclusive partnership that will further extend the iHeartRadio brand into Puerto Rico.

With the slogan “Recordar es Vivir” (To Remember is To Live), UNIVERSO premieres “Retro Jueves” (Retro Thursday), a new weekly programming block airing Thursdays during primetime, starting April 30 at 7pm/6c. The block features the return of iconic U.S. Spanish-language TV hits from the early 2000s to provide viewers with fan-favorite classics and a #TBT-inspired look at their beloved celebrities’ first breakthrough roles.

SBS Entertainment, the entertainment division of Spanish Broadcasting System, Iinc. (SBS), announced Mi Casa Es Tu Casa Live Music Series, launching Friday, April 24. The series will feature one-hour of commercial-free live music and positive messages by top Latin artists across some of SBS’s leading regional Mexican and Latin urban radio stations in key Hispanic markets and LaMusica app. The star-studded line-up includes Pitbull and Calibre 50, who will kick-off the series respectively, as well as Christian Nodal, Maluma, Natti Natasha, Gerardo Ortiz, Banda MS, Sebastian Yatra and many others.

Nielsen announced that Univision has signed a multi-year agreement with Nielsen Audio. This renewal covers national and local measurement of all 58 of Univision’s owned and operated Uforia Audio Network stations in 15 key markets, which include the top 10 U.S. Hispanic markets and Puerto Rico.

An in-depth guide to measuring the relationship between ad exposure and business outcomes

Telemundo Deportes will present  Spanish-language coverage of the EA SportsTM FIFA 20 Stay and Play Cup starting Wednesday, April 15 through Sunday, April 19

Estrella Media added a one-hour special report entitled “El Informativo” to the show, which airs on the Don Cheto Radio Network throughout the country on Estrella’s radio stations and affiliates.

Talento Unlimited, a boutique marketing content consultancy representing Latinx and multicultural creators, has released a video showcasing how its influencers are encouraging and inspiring their legions of followers with creative ideas to stay safe while staying at home.

Music, one of the most prolific forms of cultural expression, influences consumer behavior and brand affinity. In this week’s episode, Nidia Serrano, Audience Marketing Director at Pandora, discusses how cultural cues impact trends in music marketing research, and how advertisers can use those insights to create relevant content for multicultural audiences.

Univision Los Angeles announced the expansion of their POSiBLE platform with the launch of POSiBLE Radio, a one-hour radio program designed to offer current and aspiring Angeleno small business owners the resources, tools, and information to start, grow and maintain small businesses during these turbulent times.

Entravision Communications Corporation announced the debut of its new Fuego 99.5 FM Hot Hits radio station serving Harlingen, Brownsville and McAllen, TX

NBCUniversal Telemundo Enterprises announced the launch of “Nuestros Negocios” (“Our Businesses”), a nationwide campaign under the umbrella of Telemundo’s award-winning corporate social responsibility platform “El Poder En Ti” (The Power in You).

Telemundo announced the premiere of the hit Turkish drama Cennet on Tuesday, April 7 at 8pm/7c.