Media

With furloughs and layoffs clouding the efforts of media companies who continue to excel during one of the most difficult eras for the U.S. since World War II, thanks to the novel coronavirus pandemic, some good financial news is most certainly welcomed.  Look no further than the Q4 and full-year 2019 results released late Tuesday (3/30) by Spanish Broadcasting System (SBS).  By Adam Jacobson

Uforia, the Home of Latin Music, announced the release of “Cuenta Conmigo,” (Count With Me) a musical anthem featuring top Regional Mexican artists created to motivate and inspire Hispanics to participate in the 2020 U.S. Census. The song is part of Univision’s broader multi-platform community empowerment campaign that includes PSAs and special programming on Univision’s networks, local television and radio stations, and digital properties aimed at ensuring a fair and accurate count of the Hispanic community.

A Make Or Break MomentWhat does coronavirus mean for brands on social media?The coronavirus pandemic represents unchartered territory for businesses. Companies are being challenged on multiple levels with consumers asking questions not just about their advertising, but also about their core values, how they treat their employees and factory workers, and how they’re contributing to the cause.

Univision Miami has announced that Emmy-award winning journalist Jose Alfonso Almora and South Florida’s beloved Father Albert Cutié (also known as Padre Alberto) will each host new local shows on Univision’s Miami radio station WQBA 1140 AM.

Estrella Media, Inc. announced today that its radio group launched the music video “Cuídate” (Take Care of Yourself), as part of its #SiSePuede (Yes We Can) community empowerment campaign for COVID-19 prevention.

“Where were you when Selena died?”  By Court Stroud

More than one-third of Americans age 12 and over (104 Million) are consuming podcasts regularly, up significantly from 2019, according to The Infinite Dial 2020® from Edison Research and Triton Digital.

Estrella Media announced that it has launched a #SiSePuede (Yes We Can) community empowerment campaign for the U.S. Hispanic population aimed at inspiring hope and optimism during the current pandemic.

Entravision Communications Corporation announced the debut of “El Show del Mandril,” effective today. The new morning show will be live every Monday-Friday from 6AM-10AM PST and will air in the Los Angeles market on VIVA 103.1 FM.

Due to health concerns, Telemundo’s Upfront event in New York City slated for the evening of Monday, May 11 has been postponed. NBCUniversal announced it will instead televise and stream the Upfront Presentation for the 2020-21 season to ensure the safety of all participants while also reflecting the increasingly direct relationship between NBCUniversal, its fans and its partners.

EstrellaTV announced that it will premiere the third season of “100 Latinos Dijeron”on March 23, 2020.

For the vast majority of brands growing market share requires growing penetration which, in turn, requires reaching and influencing a wider audience. Until now, TV has been the primary reach medium, but with the advent of online video and ad-free streaming from the likes of Netflix, Amazon and Disney the supremacy of TV is weakening.  by Nigel Hollis

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Estrella Media, Inc. announced that it has appointed leading Hispanic media political commentator Hernan Molina to its national weekday newscast Cierre de Edición on its EstrellaTV television network.  

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

As technology consumers we make tradeoffs.

Univision Communications Inc. announced that Hector Martinez-Souss has been appointed President & General Manager of Univision Puerto Rico and Univision WOLE, effective immediately. In this role, Martinez-Souss will oversee all operations for the portfolio of television, radio and digital properties on the island. Martinez-Souss will be based in San Juan and report to Luis Fernandez-Rocha, President and Regional General Manager.

The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.

Cinelatino has announced its slate of box office hits scheduled for March, featuring the exclusive U.S. television premiere of the month, Las Aparicio.