Media

Telemundo announced the premiere of No te Puedes Esconder, a 10 episode thriller produced by Telemundo International Studios featuring the return of beloved Mexican actress Blanca Soto (Señora Acero, Viuda Blanca, Dinner for Schmucks, Eva Luna) and the Telemundo debut of renowned Spanish actor Eduardo Noriega (Thesis, Vantage Point, The Last Stand, Transsiberian, The Translators) on Monday, September 30 at 10pm/9c

Univision Bay Area announced the re-format of its Uforia station KVVF as Latino Mix 105.7/100.7FM, which now airs Latin Rhythmic music.

Entravision Communications Corporation announced that it will bring listeners the most extensive Spanish language radio broadcast coverage of the upcoming 2019 NFL Centennial season. Entravision will broadcast 46 games across 17 U.S. markets on its owned and operated stations, the most in its multi-year partnership with the NFL which extends through the 2020 NFL season.

It takes a concerted effort to develop a successful integrated marketing campaign. Every channel plays its part in driving consumers toward making a purchase and beyond. A campaign’s performance ultimately comes down to nailing the right time and place to deliver it.

Entravision Communications Corporation announced that it has launched Despierta Orlando, a local Spanish morning news magazine show on the Univision Orlando television station.  

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.  By Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.

Univision News announced that María Martínez-Guzmán has been promoted to Senior Vice President and Executive News Director, effective immediately. Prior to this appointment, she was Vice President, News Gathering for Univision News.

As the summer movie season winds to a close, and the conversation around immigration continues to simmer, one place where audiences won’t find the Latino community is in popular films, according to a new study.

In its fifth year, The Panamanian International Film Festival in Los Angeles (PIFF/LA) brings PANAFEST 2019, a celebration of cinema, culture and community, to  The Downtown Independent Theater Los Angeles on October 18, 19, and 20.

With over 15,000 local broadcast radio stations, no other medium informs, entertains or engages better than radio.  Rooted in the community where listeners live, work, go to school or just go about their day, radio connects.  By Annette Malave, SVP/Insights, RAB

Despite strong results being realized by brands from location targeting advertising, nearly two-thirds of spend is still being wasted because of poor quality data and mistargeted location impressions.

The New York Latino Film Festival (NYLFF), celebrated its 16th anniversary with star-studded events and films, celebrating the Latino film industry and content creators from August 12 to 18. More than 1500 moviegoers supported more than 83 films from established and emerging filmmakers, with more than 10 countries represented. A variety of genres and formats were presented, including features, shorts, documentaries, web series and experimental films. Winners were announced at the conclusion of the Festival on Sunday, August 18, 2019 in the categories of International Feature, Documentary, U.S. Feature, Short Film, and Honorable Mention. In addition, in its first year, NYLFF in partnership with HBO Latino presented the”Latinos Stand-Up” competition in search of the best Latino stand-up comedians around the country. Over 300 entries were received and six finalists competed in front of a live audience and judging panel on Friday, August 16, 2019.

Telemundo Global Studios (TGS) introduced the inaugural class of its innovative TGS Fellowship Program, the first-ever premier professional development project for scripted content producers in Hispanic media.

Social media isn’t a stagnant thing – it continuously evolves, as does the way users engage with it. The only way to reach these users efficiently is to stay on top of the latest insights into social platforms and allow them to inform your strategies.

NBCUniversal Telemundo Enterprises announced it acquired the internationally-renowned production boutique Underground Producciones based in Argentina.  The new wholly-owned subsidiary will become an extension of the successful Telemundo Global Studios designed to super charge its growth and premium content production capabilities for prime time and digital platforms.

Despite losing subscribers for the first time in the past eight years, Netflix is still the preferred method used for watching TV programs among U.S. consumers, followed closely by YouTube. Preferred by 61% of consumers for the past two years, the streaming giant’s dominance hasn’t been marked so much by growth as it has been by the drastic decline of Live TV across 2017, 2018, and 2019. In a matter of 3 years, linear television went from 68% in viewership down to 36%.

Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.

Univision Communications Inc and POPSUGAR announced the launch of “Juntos We Shine,” a new podcast that showcases the stories of remarkable men and women who are committed to making a difference in their communities. “Juntos We Shine” marks the first time that POPSUGAR has teamed up with the Spanish-language media company for a podcast.

eMarketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.