Media

The E.W. Scripps Company (NASDAQ: SSP) has appointed Ramon Pineda to lead its operations in Corpus Christi, Texas, where he will serve as vice president and general manager of Scripps’ NBC affiliate, KRIS, its CW station and its independent station KDF, effective June 29.

Telemundo announced the production of La Suerte de Loli (Loli’s Luck), starring renowned Mexican actress Silvia Navarro as Loli, in her debut appearance on the Hispanic network.

The Los Angeles Chargers and Estrella Media today announced a multi-year broadcast partnership that will make EstrellaTV 62 Los Angeles (KRCA) and Que Buena 105.5/94.3 FM (KBUE) the Official Spanish Language Preseason Television and Radio Home of the Los Angeles Chargers as well as a year-round media partner.

The Return Of Premier League to Telemundo Deportes is Highlighted by a Special Celebration Of Andres Cantor’s 20th Anniversary With The Company Featuring Special Segments, Celebratory Messages And Clips That Highlight Memorable Moments of His Career  

Radio provides consumers with a reassuring presence in challenging times

HRN Media Network, a Gen Media Partners company, has expanded its platform with recognizable Hispanic personalities and sports programs in its lineup.

English Premier League returns after the season stoppage forced by COVID-19, and UNANIMO Deportes, the official Spanish radio of the Premier League in the United States, will bring all the action and excitement to fans.  The first event to be broadcast by UNANIMO Deportes Radio will be Manchester City vs. Arsenal, on Wednesday, June 17th, with coverage beginning at 2:45 PM ET.

The international hit, “Guerreros 2020” (Warriors 2020), TV’s most exciting reality competition premieres June 29 and will air Monday through Friday at 8 p.m. ET/PT (7 p.m. CT) on UniMás.

Marketers, looking for increased productivity and transparency in their media investments, are calling for sweeping changes and improvements in the media ecosystem. This includes transformative changes to the upfront marketplace.

Estrella Media, Inc. announced that its EstrellaTV network is now available over the air in the Corpus Christi market. Effective Monday, June 8, EstrellaTV started broadcasting on Station K21OC on channel 54.2 in Corpus Christi.

Cinelatino will host BORICUATÓN de Cinelatino, a marathon of popular Puerto Rican films, to celebrate Boricua culture in observance of this year’s Puerto Rican Day Parade in New York, one of the myriad festivals and parades cancelled amid the COVID-19 crisis.

Telemundo Deportes presents the return of Premier League’s 2019-20 season starting Wednesday, June 17 with Aston Villa vs. Sheffield United at 12:55 p.m. ET on the Telemundo Deportes app, followed by second-place Manchester City hosting Arsenal live at 3:15 p.m. ET on Universo and the Telemundo Deportes

While it is common for many Hispanics in the radio business to dream of owning their own station or stations, historically they have found it to be a path under construction, with many roadblocks.  By Amador Bustos

For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks passed. Now, as states ease shelter-in-place orders and allow businesses to re-open, traditional TV usage is normalizing while CTV usage remains well above pre-COVID-19 levels.

Entravision Communications Corporation announced the appointment of Chris Munoz to the executive leadership team as the Executive Vice President of National Sales.

There’s no short-selling the impact of the COVID-19 pandemic on the global media industry, and the wide-reaching ramifications will exist for the foreseeable future. Despite the epic fragmentation, certain indicators offer guidance about what the future will look like. Advertising, particularly local advertising, is one of them, given that local businesses are the lifeblood that fuels the thousands of communities across the U.S. And importantly, a new Nielsen analysis indicates that spot advertising in local markets appears to be starting to turn the corner after declining in some areas by as much as 35% at the end of March

TV consumption is higher than ever before. Streaming video and OTT are dominating the TV narrative with the launch and expansion of viewer options and COVID-19 pushing new theatrical releases to stay-at-home viewers. With linear TV and OTT viewing increasing an average of more than 10 million homes per minute, advertisers and agencies are focusing on the relevant questions of “how” and “where” to deliver their messages to the most relevant target audiences.

Univision, in partnership with Televisa, presents the special “Se Agradece” (In Gratitude) to pay tribute to the everyday heroes leading the fight against the COVID-19 pandemic. The two-hour broadcast will feature musical performances, special messages from celebrities, as well as stories from essential workers on the frontline.

VAB’s Keep Calm and Advertise On: How to Successfully Navigate Your Brand Through An Economic Downturn, is a new, comprehensive analysis of data spanning the 1920s through present day, identifying the correlation between advertising investment and business outcomes during periods of economic upheaval due to global health crises and recession.

The ANA Media Advisory Board has been meeting with CMOs, agency partners, media sellers, and independent consultants. Our focus has been broadly on media transformation and reform. More specifically, we have gathered to discuss the television upfront.