Media

Avocados From Mexico proves that avocados are Always Worth It in its Big Game ad titled “The Avocados From Mexico Shopping Network” which showcases just how truly precious avocados are to people. The brand’s :30 second spot will air during the second quarter of the Big Game on February 2, 2020, celebrating the national avocado obsession.

The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula, particularly while the consuming public was retreating from broadcast advertising? Unrecognized by digital/social enthusiasts, though, are the hidden costs of complexity, which today threaten to erode the marketing effectiveness of advertisers and agencies alike.

Republica Havas launched for BankUnited for the Big Game on February 2nd. In place of a traditional Super Bowl ad, BankUnited opted to turn to social with their #GoForMore54 campaign offering consumers and small businesses a chance to win $54,000.

By Gonzalo López Martí  – Creative director, etc / lmmiami.com/

• The cliché is true: calling a phone a “phone” is a misnomer in 2020.
• It is a minicomputer that happens to offer voice as one of its multiple features and capabilities.

Katz Media Group announced that Rick Ramos has been promoted to Senior Vice President of Multicultural Partnerships, effective immediately.  Ramos will report to Tucker Flood, President of Eastman Radio at Katz Radio Group.

HOLA! USA is ceasing print operations effective immediately and will explore pivoting to the digital and social media spaces.

Gen Media Partners announced the addition of Erazno y La Chokolata to an exclusive ad and affiliate sales representation deal. The Hispanic afternoon-drive comedy program from Ten Mask, LLC is heard on 77 radio stations in 50 markets, including Los Angeles, Phoenix, San Antonio, Las Vegas, Sacramento, Fresno, Tucson, San Francisco, and more.

Univision Arizona announced that Joe Donnarumma has been appointed President and General Manager of Univision Arizona, effective February 10th. In this role, Donnarumma will oversee all aspects of station operations for Univision Arizona’s television, radio, digital and social media properties, including advertising sales, marketing, news and production.

According to eMarketer, investment in connected TV (CTV) is soaring and ad spending will increase by double digits annually for the foreseeable future. In its just-released forecast for CTV ad spending (“Connected TV Trends Roundup,” January 2020), eMarketer estimates it will be $9 billion in 2020 and increase to $14 billion by 2023, accounting for 7 percent of total digital ad spending and 5 percent of total media spending. ANA and Innovid have recognized the rise of CTV and partnered in a new research study, “The State of Connected TV Report 2020,” which was released on January 16.  By Bill Duggan

Telemundo announced it has signed an agreement with renowned Mexican actor, Fernando Colunga. As part of the deal, Colunga will star in various original productions, beginning with the new Super Series™, Malverde: El Santo Patrón (Malverde: The Patron Saint), slated to premiere next year.

Univision Communications Inc. and Televisa announced a distribution arrangement that would make a Univision-branded linear television channel available across the region in early 2020.

As a long-time cord cutter much of my real-time TV exposure happens in a hotel room, and, OMG, most ads these days seem to expect an immense amount of interest and attention from the audience. What are their creators thinking?  by Nigel Hollis

2020 is the year when the majority of all Americans under seventeen years old will be from a minority background, a process that will culminate with a so-called “minority-majority” population by the mid-2040s. These demographic changes will bring about a significant transformation to Corporate America. During the next few months, I will discuss some of these consequences in each article targeting one specific area of our business environment.  By Isaac Mizrahi- Co-President of ALMA

IZEA Worldwide, Inc. released the examination of earnings equality among social influencers. The report provides analysis of influencer earnings observed in IZEA’s online marketplace spanning 2014 to 2019. Data is comprised of negotiated rates between marketers and creators spanning the spectrum of micro-influencers to celebrities.

NGL Collective announced an exclusive strategic partnership with Fox Deportes to offer U.S. Latinx advertisers digital content and connection built around FOX Deportes signature sports properties and original network program properties. NGL Collective will leverage its leading Latinx digital video platform to build additional reach around FOX Deportes’ top sport properties including NFL, MLB, Liga MX, Crixus MMA, PBC Boxing, Golf and Nascar. 

Lazer Broadcasting has expanded its national ad sales relationship with Gen Media Partners (GMP) by moving its entire portfolio of 43 Spanish Language radio stations to Gen Media Partners exclusively.

By Gonzalo López Martí – Creative director, etc    /    lmmiami.com

• The social media lynching squads are coming for you.
• Sooner or later, you or the brand/s you’re in charge of will do or say something that will trigger their wrath.
• It is not if but when.

Entravision Communications Corporation announced the promotion of Crystal Gomez to Vice President Local Agency and National Sales for radio assets in Los Angeles.

Lotus Communications announced that national ad sales representation for its entire group of Spanish Language radio stations will be handled exclusively by Gen Media Partners (GMP). The deal includes top-rated Lotus stations, such as KWID, Las Vegas; KVMX, Sacramento; KCMT and KTKT, Tucson; KIWI and KPSL, Bakersfield; KLBN and KHIT, Fresno, as well as the legendary Los Angeles Spanish Language sports station KWKW and its sister oldies music station KFWB.

HispanicAd in association with Adam R Jacobson are proud to announce the availability of the 2019 Hispanic TV Upront Report for our readers.