Media

It’s no secret that the video device landscape is fragmented. In fact, the average U.S. home owns over 10 connected devices. Understanding the nuances is key for advertisers looking to reach receptive audiences and better inform their future planning efforts. “The Anatomy of a Video Experience,” a study conducted by MAGNA, IPG Media Lab and Vevo, explores the many ways consumers view video across devices, and what motivates their viewing habits.

Basketball fans in the U.S. and Puerto Rico now have access to games from the new season of Puerto Rico’s National Superior Basketball League (BSN, according to its Spanish acronym), the Island’s most popular sports league, exclusively on WAPA Deportes, Puerto Rico’s leading sports channel, and on WAPA América, the U.S. cable network arm of WAPA Televisión.

Estrella Media, Inc. announced that it has appointed leading Hispanic media political commentator Hernan Molina to its national weekday newscast Cierre de Edición on its EstrellaTV television network.  

Combate Americas has begun scaling its digital audience and monetizing its various platforms.  To help lead the effort, the sports league has engaged full-service, cross-cultural agency Pinta.

As technology consumers we make tradeoffs.

Univision Communications Inc. announced that Hector Martinez-Souss has been appointed President & General Manager of Univision Puerto Rico and Univision WOLE, effective immediately. In this role, Martinez-Souss will oversee all operations for the portfolio of television, radio and digital properties on the island. Martinez-Souss will be based in San Juan and report to Luis Fernandez-Rocha, President and Regional General Manager.

The Television Bureau of Advertising released research conducted on eligible voters for state primaries in California, Colorado and North Carolina ahead of Super Tuesday, to gain an understanding of what media platforms may have the most influence on them.

Cinelatino has announced its slate of box office hits scheduled for March, featuring the exclusive U.S. television premiere of the month, Las Aparicio.

[[{“fid”:”42145″,”view_mode”:”default”,”fields”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false},”type”:”media”,”field_deltas”:{“1”:{“format”:”default”,”alignment”:””,”field_file_image_alt_text[und][0][value]”:false,”field_file_image_title_text[und][0][value]”:false}},”link_text”:null,”attributes”:{“height”:220,”width”:220,”style”:”height: 125px; width: 125px; float: left;”,”class”:”media-element file-default”,”data-delta”:”1″}}]]Estrella Media, Inc. and the Los Angeles Football Club (LAFC) announced that Estrella Media will be the Club’s Official Spanish Broadcast TV Partner for the 2020 season in the Greater Los Angeles market. The agreement provides EstrellaTV 62 with exclusive rights to all locally broadcast LAFC regular season matches.

There are many reasons to care about gender issues in the media and entertainment industry—not the least of which is the importance of moving beyond traditional stereotypes and having diverse storytellers share their unique perspectives in film, television, and other forms of print and broadcast media. Women are among the largest consumers of film and television, so they represent a key demographic for this industry and the advertisers that support it.

Univision Communications Inc. announced its sponsors for the 32nd annual “Premio Lo Nuestro,” presented by T-Mobile.

Telemundo Deportes’ Titulares y Más expands to present fans an omnichannel experience. Starting in mid-2020, the sports studio show, covering the intersection of popular culture and entertainment, will simulcast live across all Telemundo platforms including Telemundo, Universo, the Telemundo Deportes app, and Telemundo Deportes’ Facebook, Twitter and YouTube.

The Federal Trade Commission has released a new publication for online influencers that lays out the agency’s rules of the road for when and how influencers must disclose sponsorships to their followers.

American families and small businesses are rightfully skeptical of traditional advertising, which is clearly designed to persuade or manipulate us. In an effort to make advertising appear more authentic, companies are increasingly pouring marketing dollars into social media influencers: the individuals who promote products, services, and brands to those who follow them online.

Will the sports industry be filled with golden opportunities during an Olympic year? Deloitte’s US sports leader Pete Giorgio gives his play-by-play of the biggest trends shaping up for 2020.

LatinoBaseball.com relaunches February 10 with a more viewer-friendly redesign, revamped content and a renewed commitment to chronicling the growing presence and strong contributions of Latinos in the Major Leagues, the Caribbean and beyond.

Many of the historic artifacts at The Clemente Museum in Pittsburgh honoring the late Hall of Famer and Pirates icon Roberto Clemente will be on display at the Sports Museum of Puerto Rico (Museo del Deporte de Puerto Rico) in Guaynabo, P.R., from February 21 to April 30, 2020.

Estrella Media, Inc announced the appointment of radio veteran Eddie León, as executive vice president, Radio Programming effective immediately.

Entravision Communications Corporation announced the extension of its long term partnerships with Oswaldo Diaz and Eddie “Piolín” Sotelo. Entravision entered into a new two-year affiliation agreement with Oswaldo Diaz for his hit “El Show de Erazno y La Chokolata” to be carried on its radio stations. Also, under the separate agreements, Entravision has extended its programming and advertising representation agreement with Eddie “Piolín” Sotelo and his hit midday program, “El Show de Piolín.” Piolín’s contract extension will run through December 2020.

A new age of media is upon us. As a number of powerful media companies enter the streaming video marketplace in a very big way, choice in this promising arena has never been greater. The clamor to get involved in the streaming boom is certainly growing louder, but when it comes to determining successes and failures, the consumer is the ultimate decider.