As new U.S. Hispanic magazines continue to launch at a rapid pace and major marketers boost their Hispanic print budgets further, Advertising Age is conducting original research into how marketers and their agencies use Hispanic publications.
Media
Political Radio Ads Give Citizens Hope In The Government.
For years, politicians have relied upon various media outlets to relay their campaign messages to potential voters. One outlet that receives little interest from researchers but remains a ubiquitous media presence in American life, including political campaigns at every level of the governmental spectrum, is radio. New research from the University of Missouri-Columbia shows that while the general public may have less exposure to radio than to television ads, radio ads are more likely to provide citizens with greater optimism in the political process.
Arbitron Response Rate Spring 2005 Radio Survey.
Arbitron Inc. released a summary of response rates, consent rates and return rates for the 296 markets measured in the Spring 2005 survey.
