Media

On Friday, September 9, 2005, a live television benefit for Hurricane Katrina survivors, Shelter From The Storm: A Concert for the Gulf Coast, was carried live on 27 English Language networks — ABC, CBS, FOX, NBC, PAX, PBS, UPN, WB, BIOGRAPHY, BRAVO, CNBC, COURT TV, E!, FUSE, FX, GSN, LIFETIME, MSNBC, OXYGEN, SPEED CHANNEL, SOAP NET, STYLE, TBS, TV GUIDE CHANNEL, USA, WGNC, SHOWTIME, and 2 Spanish Language Networks– Azteca America and Univision. The figures below are the sum of the preliminary average audience estimates for the sources noted based on information provided to Nielsen Media Research.

“The Drop”, Sí TV’s number one watched show, kicks off its third season Monday, September 19th with the addition of new host Eric Cubiche. The premiere episode features the diva duo Nina Sky as they perform their smash hit, “Turnin’ Me On” and talk about the ups and downs of sudden fame. Funny-man Anthony Anderson also talks about his latest movie Hustle and Flow.

The Television Bureau of Advertising today released its forecast for the television industry’s next two years at its annual Forecast Conference, attended by several hundred broadcast executives and advertising industry executives at the McGraw-Hill Conference Center in New York.

What’s the most important asset in your organization? How many of you answered, “our people?” I’m continually baffled, when I speak to companies about e-mail marketing, as to why they initially speak to their program deficiencies and great ideas but don’t have plans to improve their teams. Improving your program and “moving the needle” is not solely about the next big idea, it’s about building an organization that knows how to generate these great ideas through actual experience and learning. So, here are some ideas for improving your program through your people.

According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.