Media

As new U.S. Hispanic magazines continue to launch at a rapid pace and major marketers boost their Hispanic print budgets further, Advertising Age is conducting original research into how marketers and their agencies use Hispanic publications.

For years, politicians have relied upon various media outlets to relay their campaign messages to potential voters. One outlet that receives little interest from researchers but remains a ubiquitous media presence in American life, including political campaigns at every level of the governmental spectrum, is radio. New research from the University of Missouri-Columbia shows that while the general public may have less exposure to radio than to television ads, radio ads are more likely to provide citizens with greater optimism in the political process.

Arbitron Inc. released a summary of response rates, consent rates and return rates for the 296 markets measured in the Spring 2005 survey.

On Friday, September 9, 2005, a live television benefit for Hurricane Katrina survivors, Shelter From The Storm: A Concert for the Gulf Coast, was carried live on 27 English Language networks — ABC, CBS, FOX, NBC, PAX, PBS, UPN, WB, BIOGRAPHY, BRAVO, CNBC, COURT TV, E!, FUSE, FX, GSN, LIFETIME, MSNBC, OXYGEN, SPEED CHANNEL, SOAP NET, STYLE, TBS, TV GUIDE CHANNEL, USA, WGNC, SHOWTIME, and 2 Spanish Language Networks– Azteca America and Univision. The figures below are the sum of the preliminary average audience estimates for the sources noted based on information provided to Nielsen Media Research.

“The Drop”, Sí TV’s number one watched show, kicks off its third season Monday, September 19th with the addition of new host Eric Cubiche. The premiere episode features the diva duo Nina Sky as they perform their smash hit, “Turnin’ Me On” and talk about the ups and downs of sudden fame. Funny-man Anthony Anderson also talks about his latest movie Hustle and Flow.