The Television Bureau of Advertising today released its forecast for the television industry’s next two years at its annual Forecast Conference, attended by several hundred broadcast executives and advertising industry executives at the McGraw-Hill Conference Center in New York.
Media
The Care & Upkeep Of E-Mail Marketers.
What’s the most important asset in your organization? How many of you answered, “our people?” I’m continually baffled, when I speak to companies about e-mail marketing, as to why they initially speak to their program deficiencies and great ideas but don’t have plans to improve their teams. Improving your program and “moving the needle” is not solely about the next big idea, it’s about building an organization that knows how to generate these great ideas through actual experience and learning. So, here are some ideas for improving your program through your people.
Consumers Rave About Deal Enjoyment Using Coupons.
According to data released by the Promotion Marketing Association (PMA) Coupon Council, 76% of the overall population use coupons and many do so for both the cost savings benefit and the deal-enjoyment factor.
Zoom Media Group Folds – What Does The Future Hold?
A report on last weeks closing of Miami based publisher Zoom Media Group based on Portada and third party interviews. Why did Zoom Media Group fold?
Arbitron Creates Advertiser / Agency Advisory Council.
Arbitron Inc. announced that it will establish an Advertiser / Agency Advisory Council as a standing forum for collaboration with advertisers and their agencies.
