Arbitron Ratings has created a study that details radio in car listenership for Hispanics.
Media
Univision Outdelivers All Networks In Primetime.
Building on a record season and a summer of significant audience growth, Univision has reached yet another milestone: Last week for the first time in history, Univision was the #1 network in primetime for an entire week among ALL 18-34 viewers, regardless of language.
Ad Placement Does Not Affect E-Newspaper Credibility.
The relationships between media outlets and their advertisers have been singled out as a possible reason for the public’s eroding trust in the media. Ad placement and “advertorials,” which are advertisements written in the form of editorial copy, can often confuse the reader and blur the line between editorial content and paid advertising. Now, researchers at the University of Missouri-Columbia School of Journalism have completed a study examining readers’ perceptions of credibility when it comes to advertisers and e-newspapers.
Consumers Are Receptive To In-Store Audio Advertisements.
Consumers are receptive to in-store audio advertising with more than half (55 percent) of shoppers recalling commercials heard while shopping, according to a new study by Arbitron Inc.
