Yankee Group revealed the highly sought after results for its 2005 wireless user surveys. The surveys give an unparalleled picture of the drivers shaping the US and European consumer and business markets and provide insight for carriers, handset manufacturers and other companies involved in the quickly evolving mobile ecosystem.
Media
Nearly 50 Million US Workers Are Mobile.
Yankee Group analysts predicted continued strong growth in the US B2B wireless market at the 2005 Decision Summit, held at New York’s Waldorf-Astoria. Fueling the demand is a mass market for B2B wireless products and services comprised of a growing mobile workforce. Almost 40% of all workers in the US can be considered mobile, which translates into nearly 50 million employees.
Family Plans Drive Wireless Teen Penetration.
Yankee Group recognized that family plans have been the main driver of teen cell phone adoption during the past few years. However, going forward, prepaid and hybrid plans will drive future growth. Although those teens on postpaid contracts are increasingly turning to family share plans, on the whole postpaid subscriptions have declined, according to data from Yankee Group’s comprehensive annual surveys of the US mobile consumer market, revealed at the company’s 2005 Decision Summit. A greater proportion of teens are on prepaid/hybrid plans, up 8 percentage points from 2004.
Nearly 1 in 10 Adults Use Wireless Phones Exclusively.
One in ten (9%) U.S. adults have abandoned their traditional telephone service completely and now use their wireless phone exclusively. This trend is expected to grow as five percent of all adults say they are “seriously considering” going exclusively wireless within one year. Another 47 percent say they are “somewhat considering” this switch.
The New Look Of The LatAM Wireless Market.
A new eMarketer report examines the consolidation that has swept through Latin American telecommunications markets, dramatically reshaping the competitive landscape.
Holding The Record For Most Watch Spanish Language Cable Program 2005.
Fox Sports en Español continues to build on what promises to be its strongest and most-watched Copa Toyota Libertadores season since the network acquired the property in 2002. According to Nielsen Media Research, the June 14 Copa Toyota Libertadores quarterfinal match featuring Las Chivas de Guadalajara and Boca Juniors of Argentina not only scored the network’s its highest ratings of all time, but it’s now the highest-rated and most-watched sports program in all of Spanish-language cable this year.
