WCBS-AM Radio, Broadcaster of New York Yankees Spanish baseball on WKDM 1380AM, has hit a homerun by contracting marketing and sales consultant R. Paniagua Inc. (RPI) to market and sell the in-game advertising inventory to selected product categories.
Media
NAHJ Discouraged By Network News Coverage Of Latinos In 2004.
The National Association of Hispanic Journalists is once again discouraged by the lack of coverage of Latinos on the network evening newscasts of ABC, CBS, CNN and NBC. These networks are among the major sources of television news in the country.
Telemundo Reorganizes Studio Operations.
Telemundo announced a strategic reorganization of its Telemundo Studios operations. Don Browne, President of Telemundo, announced that the network has forged exclusive development and production relationships with industry executives Marcos Santana and Patricio Wills, who will now report directly to him. Derek Bond, Executive Vice President Telemundo Studios, will continue to oversee the Studios production operations.
