Media

Hispanic and African-American consumers avidly watch the late local news on TV, according to a recent analysis by Scarborough Research. Hispanic consumers are 26 percent more likely than all consumers nationally to cite late local news as a program they “typically watch.”

As the U.S. Hispanic population passes 40 million, according to a recent Census Bureau report, this demographic group continues to have a tremendous impact on how local television stations are operating and expanding both within current and new markets. According to BIA Financial Network, a leading financial and strategic advisory firm serving the media and communications industries, local television stations affiliated with Hispanic networks such as Univision, TeleFutura, Telmundo and TV Azteca has increased by 56 percent over the past five years. These Hispanic stations are experiencing significant increases in both local audience share and resulting advertising revenues, and all at levels that are outpacing the growth of entire local television market by 2 to 4 percent.

Paragon Media Strategies recently surveyed 404 radio listeners (42% male / 58% female) to determine listeners’ opinions about national radio contests.

Winners of the prestigious WIF/GM Latina New Filmmaker Grant, announced in February by Women In Film (WIF) and its national presenting sponsor General Motors Corporation (GM), were revealed at WIF’s 27th annual Crystal + Lucy Awards dinner gala, Friday, June 10, at the legendary Beverly Hills Hotel in California.

Meredith Corporation announced Chiqui Cartagena has been named Managing Director, Multicultural Communications for Meredith Integrated Marketing, a new position.

Radio Tracking Data, LLC, a radio monitoring company, released a new and powerful ads monitoring service for all Spanish radio stations in the US -MoreSpots.com.