Media

The Radio Ad Effectiveness Lab is pleased to present its third major new study in twelve months. This project is our largest yet, and it addresses the core issue of advertising—Return on Investment. The results confirm our prior theories: Radio’s ROI in this test was 49% higher than we observed for television.

According to Radio and Records magazine, in response to last week’s $25 million Emmis suit against Spanish Broadcasting System over SBS’s flip of KXOL/Los Angeles from Spanish Contemporary to a bilingual “Hurban” format as “Latino 96.3,” SBS has sent a letter to FCC Chairman Kevin Martin seeking FCC intervention over what SBS claims are anticompetitive practices on Emmis’ part.

A new study finds that for millions of Americans e-mail is an essential part of everyday life — but does that mean they are addicted? You decide.

More people are watching television in local markets than were previously measured, according to information released today from Nielsen Media Research.

A recent analysis of “radio myths,” by the Radio Advertising Bureau, seeks to dispel radio issues that they suggest are “misunderstood, exaggerated, or underestimated.”

The National Television Academy presented six honorary Emmy Awards tonight to leading Hispanics at a black-tie event held at the McNay Art Museum in San Antonio, Texas. The awards, given by the Academy’s trustees, were presented to honorees in recognition of their contributions to the growth and quality of Spanish-language television in the United States.

This week’s most-played radio commercials in America’s top markets.

Lingo, the U.S. Internet phone service provider, became the first VoIP (Voice over Internet Protocol) provider to offer unlimited phone calling to Mexico.

Whenever I hear “Radio is a frequency medium” I shudder. It implies two things, neither good. Either Radio messages don’t communicate very well, so you need say it again and again just to be sure. Or Radio’s reach is so limited that any typical schedule soon runs out of new listeners.